Award Winning Blog - Agitator

The Courage To Change

Early this year the 100 year-old American Cancer Society (ACS) rocked the direct response ecosystem with its decision to stop all direct mail acquisition … stop the use of direct mail to non-dm acquired donors … and remove the ACS list of donors from all exchange universes. Judging from comments I overheard at the February […]

Learn More April 24, 2013

‘No Sale’ Oxfam Video

Agitators readers know I’m a sucker for online videos to deliver important messages and sell causes and charities. See here and here in the past week alone! But this one from Oxfam is a ‘No Sale’ as far as I’m concerned. Yes, I applaud the use of crowdsourcing to generate mission-related video. Huge potential for […]

Learn More April 23, 2013

Your Nonprofit’s Self-Image

The latest extension of Dove’s ‘Real Beauty’ campaign has generated buckets of attention. As Dove puts it, the mission of the campaign is “to create a world where beauty is a source of confidence and not anxiety”. We first wrote about this campaign in 2006, applauding its focus on self-esteem. What’s creating the latest buzz […]

Learn More April 22, 2013

DoGooder Video Awards

We’ve been talking about visual impact this week on The Agitator, so I suppose it fitting that we close out with this item on the winners of the 2013 DoGooder Video Awards, sponsored by the Nonprofit Technology Network (NTEN), YouTube, see3, and Cisco. Best of Nonprofit Video Award — Follow the Frog (Rainforest Alliance) Funny […]

Learn More April 19, 2013

Face-to-Face Fundraising Tips

Unlike Roger, who sings its praises, I confess to no personal experience with face-to-face fundraising … other than as a consumer. So I was pleased to get this article — 8 things you should know before starting Face-to-Face fundraising — from Terry van den Bemt and Willemien Melis of Pepperminds in The Netherlands. His bits of […]

Learn More April 18, 2013

Online Video Is Visual Too

Yesterday we wrote about delivering impact through visuals, with the focus being photos, infographics, even cartoons. But let’s not forget video … specifically, online and mobile video. Here’s a study that looked at viewer data from 150 videos used in online ads in the Q4 2012. About 730,000 individuals watched these videos, yielding a heap […]

Learn More April 17, 2013