Award Winning Blog - Agitator

Acquisition: Crafting An Irresistible DRTV Offer

“Nothing can make a bigger difference than the success of a DRTV offer – assuming your call center and TV/digital media buy are solid,” notes Robbin Gehrke, Executive Creative Director of the Russ Reid Company, in this 2nd installment in her series on DRTV essentials. Here’s her first post. Roger Nothing can make a […]

Learn More January 25, 2013

How To Get More Donations

We’ve been talking ‘basics’ in the past couple of posts. Given that, I hope you found today’s headline/subject line as irresistible as I did, when I first read it in my feed from Future Fundraising Now. How straighforward, I thought. What fundraiser wouldn’t want to at least peek at THE ANSWER? FFN’s Jeff Brooks was […]

Learn More January 24, 2013

Fundraising Intermission #2: Mastering The Basics

Tom and I view our role somewhat as hunting dogs … ranging out and chasing the scent in search of the helpful, innovative, and provocative. But even for us older dogs (that’s me in the foreground), it’s good to pause and revisit the essentials — those basic skills that every competent fundraiser must hone and […]

Learn More January 23, 2013

Fundraising Intermission #1: Retention (Again!)

Before we continuing exploring the new, new things and better ways to do the old, old things, Tom and I thought it good to pause for an intermission and remind ourselves and fellow Agitators of some fundraising fundamentals that we lose sight of at our peril. Thus, in this two-part Agitator Intermission we want to: […]

Learn More January 22, 2013

Raising Extra Billions By Changing The Rules

Today our US readers will likely be away from their desks marking the Second Inauguration of President Barack Obama and the Birthday of Dr. Martin Luther King, Jr. But elsewhere in the world, especially in the UK, we want to call your early attention to an extraordinary Fundraising Summit we hope will serve as a […]

Learn More January 21, 2013

Seniors Are Challenging

Yesterday I suggested that fundraisers should pay attention to how AARP is using social media to engage its seniors market. They have the resources and marketing determination to try everything and discover what works. From them, we can learn. Here are some more insights into marketing to Boomers and seniors, this time from Jim Gilmartin […]

Learn More January 18, 2013