Award Winning Blog - Agitator

The Fundraising Talent Puddle

Commenting on Tom’s Ingredients of Retention Success post, Mazarine Treyz of Wildwoman Fundraising poses the intriguing question of whether retention of donors may possibly be related to an organization’s ability to retain its professional fundraisers. Mazarine asks… ” In other words, have we ever stopped to think, ‘Huh, how long do our fundraising professionals stay? […]

Learn More October 18, 2013

Want To Acquire Donors?

What’s the best way to get a new donor or member? At first blush, you might think of the answer in terms of which medium to use — direct mail, email, web conversion, face-to-face, social media. But think again in terms of how to capture interest most effectively from ‘birds of a feather’? This time […]

Learn More October 17, 2013

Participate In Agitator Drug Trials

If The Agitator were part of Big Pharma, we’d be writing to invite you to participate in the development and testing of vaccine to ensure retention – a breakthrough in the war against donor attrition. At the end of this post we’re going to call for 5 nonprofit professionals working within organizations and 5 outside […]

Learn More October 16, 2013

Super Retention Program – Cerebral Palsy Alliance

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. But I shouldn’t complain; it’s quality that counts. A second superb case study has arrived. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition […]

Learn More October 15, 2013

Ingredients of Retention Success

Last week, Roger and I asked for retention superstars to tell us their stories. We loosely set the superstar benchmark at an overall 70% retention rate. Given that we have thousands of readers, who generally respond with enthusiasm, we hoped to have dozens of retention success stories to share with you. But no such luck […]

Learn More October 14, 2013

Antibodies View Retention As Disruption

There’s little doubt in my mind that, when it comes to ‘retention’, the powers-that-be in most organizations will view any serious efforts to improve donor loyalty and commitment (retention) as disruptive. In turn, they will either deliberately or subconsciously move to subvert any efforts at improvement. All organisms contain antibodies — cells in their immune […]

Learn More October 11, 2013