Award Winning Blog - Agitator

12 Days Of Giving

Why does Google have to invent it?! Imagine this as your year-end appeal. Twelve days featuring twelve different aspects of your nonprofit’s program, each with a unique giving opportunity, each explained with its own graphic or video. Try Google’s version. A kind of ‘Advent calendar’ of giving. Roger and I think your donors would find […]

Learn More December 23, 2013

There Are No Perfect Charities

Marketing maven Seth Godin just posted Which Charity? In his article, he poses a series of questions that he suggests might help a prospective donor zero in on just the right charity to receive his/her benevolence. Two of his questions reinforce the notion that donations are really about individuals expressing themselves … “Is this donation […]

Learn More December 20, 2013

Father Edward Cappelletti, SDB: 1921-2013

A powerful testament to the life of a true hero to the poor and needy was unfolding in the Central African Republic on December 12th, the day veteran fundraiser Father Edward Cappelletti died at age 92. In dangerous and heartbreaking circumstances, 20,000 men, women and children fleeing in terror for their lives were being protected […]

Learn More December 19, 2013

What’s Your Call?

Over the last 75 years, the PGA Tour (Professional Golfers Assn) says it has made nearly $2 billion in donations to charities — from St Jude Children’s Research Hospital to Boys & Girls Club to myriad local charities. But it might surprise you to learn that the PGA Tour is a nonprofit business league (501(c)6, […]

Learn More December 18, 2013

Buying By Mobile

According to Yesmail’s Email Compass Report, 16% of all sales driven by email occur via a mobile device, slightly more on tablets than smartphones. My guess is the same is happening with your fundraising emails, which curiously seem to multiply exponentially in December! Moreover, mobile now accounts for over 52% of all email opens, an […]

Learn More December 17, 2013

Simply The Best

I’m never disappointed with how Charity:Water goes about raising funds to deliver safe, clean water to those who need it. Their year-end fundraising campaign is a great example of doing it right. Here’s a screenshot of the email appeal I received … Since this is a year-end appeal, and the recipient already knows all about […]

Learn More December 16, 2013