Award-Winning Blog


Old Year Numbers For New Year Decisions

It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven’. Problem is, most focus on the ‘data’ part of the slogan; few understand the requirements of the second word — ‘driven’. I’m making this observation again at the start of the year because if you haven’t already done so, now […]

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Leaving Donations On The Screen

One topic you can expect to see The Agitator dwell upon over the coming year is mobile. Firstly, all the media/digital monitoring services are now reporting that more than half of emails are opened with a mobile device. And mobile viewing of online video, as well as your ‘plain ole’ website, is also accelerating very […]

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Boomer Bonanza … Deferred

In 2014, the last of the Baby Boomers turn 50 — Jeff Bezos, Russell Crowe, Nicholas Cage (it’s his birthday today), Michele Obama, Sandra Bullock, Stephen Colbert, Lenny Kravitz, Courtney Love, Barry Bonds, Melinda Gates, Susan Rice, Don Cheadle, and of course the eternally-50 Roger Craver. A good crew. They will be the last to […]

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Stay The Course Or Step Change Fundraising?

Yes, there are some ‘uncontrollables’ that will influence your fundraising success in 2014 — consumers’ confidence about their economic well-being, major breaking events/tragedies (political or natural), and of course the extent to which you laid proper groundwork (or failed to) in 2013. Still, in no small part, your nonprofit’s fundraising performance in 2014 will be […]

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Top Online Videos Of 2013

Let me take a wild guess … you are not really doing any heavy lifting today on the fundraising front. At best, you’re weeding out your email folder. Or trying to figure out how to use the latest digital device you received (or, more likely, bought for yourself) for Christmas. So here’s a simple, fun […]

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We Hope You Hit The High Notes in 2014

For our seventh Christmas, and into our eighth year, we invite you to share our favorite Agitator tradition … enjoy this unforgettable rendition of O Holy Night. As we’ve noted before, this performance brings tears to Tom’s eyes, as it takes him back to Midnight Mass and his Catholic grammar school choir days. We guarantee […]

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