Award Winning Blog - Agitator

The Land Of Lost Donors And The Sea Of Sameness

I hope you’ve had time to absorb and think about Tom’s epiphany that lapsed donors don’t ‘disappear’ into some Land of Lost Donors. Instead, large numbers of donors who leave you don’t stop giving; they simply switch their giving to other (and probably similar) organizations. In fact, as we’ve noted, 36% of all donors who […]

Learn More October 28, 2013

Defecting Donors Don’t Disappear … They Switch

I hate to pile on … but I will. A couple of days ago Roger wrote about the high attrition cost of poor customer service, suggesting that the same applied to poor donor services. Here’s another study on the subject; this one from consulting firm Accenture. Their study, across 32 countries, Accenture Global Consumer Pulse, […]

Learn More October 25, 2013

Copywriters As Migrant Workers

I always know it’s autumn because the most sensitive of the copywriters begin to whine louder than usual. Caught in the pressure cooker of working on year-end appeals and acquisition packages for the New Year, there’s only so much client and agency idiocy a copywriter can take. Fortunately, I won my copywriter manumission some years […]

Learn More October 24, 2013

“Your Call Is Important To Us. Please Continue To Hold.”

Do you really know what good donor service looks like? I sure hope so, because as we’ve reported before, nearly 20% of all donors who drop out quit because of lousy donor service. Consequently, any organization serious about improving its retention rates had better be deadly serious about the quality of donor services it provides. […]

Learn More October 23, 2013

Charity Videos Get Viewed

Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick. Ace fundraiser […]

Learn More October 22, 2013

Online Video Grows, Driven By Mobile

What a surprise! The latest figures from comScore show that online video viewing continues its upward trajectory — 87% of the US internet audience watched online video in September 2013, consuming 46 billion content videos (average length, 5.1 minutes) and 22.9 billion ad views (average length, 40 seconds). All that amounted to 1,248 minutes of […]

Learn More October 21, 2013