Award Winning Blog - Agitator

CRM … Meet MRM

No sooner do direct marketing fundraisers get the message that success involves building relationships — customer relationship marketing (CRM) — when along comes MRM … mobile relationship marketing! Here’s a good summary of mobile usage data from a variety of sources, compiled for the Chief Marketing Officer Council. A few factoids that struck me: 4% […]

Learn More November 16, 2012

Online Surveys Vs Telephone Surveys

Using the 2012 presidential election as the backdrop for our post on predictive analytics, I highlighted the work of Nate Silver, the wunderkind statistician who runs the 538 Blog at the New York Times, and the fact that he was driving the seat-of-the-pants pundits nuts. Despite some incredulous political pundits, Nate correctly predicted the winner […]

Learn More November 15, 2012

Acquisition: 16 Reasons Your Prospecting Is Running Out Of Gas

Your prospecting returns are dropping … running out of gas. What’s the problem? Here are some reasons I can think of. If it’s been happening for awhile … a longer-term trend 1. The worst news possible … your cause/mission/strategy is simply losing relevance and importance to an otherwise well-targeted audience. 2. You’ve plumbed every depth […]

Learn More November 14, 2012

Acquisition: Prospecting Hope For Small Organizations

Sadly, when it comes to direct mail acquisition the deck is stacked against small organizations; especially those with a regional or local mission focus. The main question they face: How to get enough quality/responsive names to build a donor base? Traditionally, there just aren’t that many donor names available for exchange or rental from other […]

Learn More November 12, 2012

Fundraising Needs An Emotional Revolution

Francesco Ambrogetti, fundraising advisor for UNAIDS in Geneva, recently made a strong case for an “emotional revolution” in fundraising in this article written for 101 Fundraising … Cry me a river: WHY and HOW emotions can save fundraising and the nonprofit world. Any fundraiser worth his or her salt knows the driving power of emotions. […]

Learn More November 9, 2012

The Fundraising Long View

Much will be written about the fundraising and communication tactics of the winning Obama campaign and how they apply (or don’t) to nonprofit fundraising (or at least cause fundraising). But it’s the nation’s demographic trends — reported here by Pew Research — that most strike me in terms of impact on future fundraising strategies. And […]

Learn More November 8, 2012