Award Winning Blog - Agitator

Is This Any Way To Launch Your Annual Appeal?

Earlier this month, The Agitator praised Charity: Water for the effectiveness of their reporting back to donors. Sorry to sound like a broken record (hmmm … does anybody under 50 know what that means?!), but I just can’t help myself … these folks get it right. Is this any way to launch an annual fundraising […]

Learn More August 22, 2012

37 Must-Have Web Visitor Strategies

Fundraising Success has been kind enough over the past couple of weeks to assemble (in four installments) 37 Must-Have Strategies to Better Engage Website Visitors. All together, a terrific checklist, provided at the recent Bridge Conference by Sue Anne Reed (The Engage Group), Allyson Kapin (RAD Campaign), and Rob Manix (Defenders of Wildlife). Here are […]

Learn More August 21, 2012

The Agitator Believes In Equal Time

Last week The Agitator poked fun at social media with 9 Reasons To Quit Social Media, generating a bit of heat. But Brady Josephson scores the most points for his friendly riposte regarding direct mail, which I re-publish in full here … 7 reasons to quit direct mail: 1. It is expensive. 2. People already […]

Learn More August 20, 2012

Presidential Candidates Online

Pew Research has released its latest study on US presidential candidates’ use of the web and social media. Looking at Facebook, Twitter, YouTube and campaign websites, Pew finds the Obama campaign generating more content by nearly four to one. And the Obama folks are doing more targeted communications, allowing respondents to join one of eighteen […]

Learn More August 17, 2012

9 Reasons To Quit Social Media

The other day during our presentation to the Bridge Conference, Roger chided me for writing as much as I do about social media. His point: this is a fundraising blog, after all, so let’s ‘follow the money’ and talk about direct mail and a bit of email fundraising. Today I’m writing about social media again, […]

Learn More August 16, 2012

Video In Email

I’ve been slowing working my way through Experian Marketing’s 2012 Digital Marketer: Benchmark and Trend Report, an excellent resource (must register to download). Agitator readers know I’m a big fan of online video. Experian estimates that in 2014 video could account for more than 50% of all Internet traffic (think of that as your competition). […]

Learn More August 15, 2012