Award Winning Blog - Agitator

How to find attitudinally derived segments across your entire house file with the “ABA Sandwich”

For direct marketers (and researchers for that matter) the Achilles heel of attitudinal data is not having answers for everybody, only our sample. This tends to relegate findings to interesting, maybe even useful but never mission critical – at least in the eyes of fundraisers and direct marketers. What if you could know, with reasonable […]

Learn More August 6, 2012

How Can I Use My Cell Phone?

In case you were running short of ideas on how to use your cell phone, here are some ideas from the rest of the cell phone population, courtesy of Pew Research. In a store: 38% of cell owners used their phone to call a friend while they were in a store for advice about a […]

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Is This Any Way To Report To Your Donors?

You bet it is! I recently received this email from Charity: Water This organization just keeps impressing me over and over. Click below to watch the video. Rachel’s Gift. One Year Later. Call me a marshmallow, but it got me crying. See how long you last. Tom

Learn More August 3, 2012

Bacon & Eggs & Fundraising

Understanding and acting on the difference between mere donor ‘involvement’ and actual donor ‘commitment’ is worth literally millions to the nonprofit sector. That’s why this morning, The Agitator and SOFII are simultaneously announcing a free webinar “of some importance”, as Ken Burnett, Managing Trustee of SOFII puts it. Since The Agitator isn’t given to that […]

Learn More August 2, 2012

Fill In The Blanks

In this recent post, The theater of the mind, Seth Godin advises marketers: “The most effective marketing story isn’t the one you tell to someone in your audience, it’s the one the person tells himself.” In Godin’s view good marketing opens the door to the prospect having a conversation with himself. He concludes: “Too often, […]

Learn More August 1, 2012

Can You Use This ‘Found’ Time?

Stripped to the basics, fundraisers need to squeeze their messages into the smaller and smaller bits of time prospects have at their disposal to ponder anything. So I was struck by this factoid in a NY Times article about the future of Time Inc’s magazines: the average smartphone user spends 1.4 hours a day waiting […]

Learn More July 31, 2012