Award Winning Blog - Agitator

65+ Finally Over 50+

Finally, according to Pew Internet, more than half of Americans age 65 or older are online … 53% to be exact. Of these online seniors, 70% use the internet on a typical day and 86% use email. Just watch those online contributions blossom as the most proven segment of the donor population gets comfortable with […]

Learn More June 8, 2012

“Networked Individualism”

Lee Rainie and Barry Wellman have written an important new book called Networked: The New Social Operating System. As described on the authors’ website, it draws heavily on data accumulated by the Pew Research Center. Networked explores the convergence of three technologies — broadband, mobile connectivity, and social networking — and consumer adaptation to them. […]

Learn More June 7, 2012

Community First, Monetize Later

That’s the mantra recommended by social media strategist and blogger Ephraim Gopin in his recent Fundraising Success article, Attention! Social Media Does Not Equal Fundraising! Says Gopin: “If you’re going into social media thinking dollars and cents, get out now. If you go in looking to engage, interact and build up a community of people […]

Learn More June 6, 2012

Is Blackbaud Too Nice?

Fundraisers devote a lot of energy – probably too much – to social media, mobile and the next new thing. We neglect to our detriment strategic focus and concern about the important and fundamental ‘plumbing’ of contemporary fundraising – the database, CRM, eCRM platforms and other fundraising software applications. No matter how sparkling, shiny, fun […]

Learn More June 5, 2012

Video Testimonials

From Video-Commerce.org, some encouragement to use — you guessed it — video testimonials. Most fundraisers have long used donor (and even better) beneficiary testimonials in their printed communications. Effective to be sure. But they can’t quite pack the same punch as hearing it straight from the horse’s mouth. ‘Face-to-face’ testimonials deliver more authenticity and more […]

Learn More June 4, 2012

Life After Fundraising

“Life after fundraising” doesn’t mean you stop trying to save the world. Take the example of one of our favorite fundraising veterans, Mal Warwick. Mal ‘dropped out’ of fundraising a couple of years ago to devote his energies to One World Futbol. We’ll let his latest update speak for itself … Hi, Folks! I’m writing […]

Learn More June 1, 2012