Award-Winning Blog


Fundraising Winners: Christmas in July

Yesterday I noted the frightening lack of concern in our trade over the importance of paying attention to messaging. I then went on to promise some mid-year recommendations that, if acted upon now, should help your bottom line six months down the line. Recommendation #2- Use the Summer to Get Your Online House in Order So […]

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Fundraising Losers: Saving Your Job This Year

Here in North America we can now get back to business. Canada Day is done. Independence Day is history for another year. What is significant is that July marks the halfway point to success or failure (yeah, I know everyone has a different fiscal year, but let’s get real). You gonna make it or break […]

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Latest Blackbaud Giving Index

Here are the latest online and overall giving growth rates as measured by Blackbaud. The online giving rate, comparing the three months ending May 2012 to the same three month period in 2011, is up 6.9%. The data represents actual returns for 1,792 nonprofits representing $425 million in annual online giving. Growth was greatest, 12.9%,  […]

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Motivating Online Sign-ups

Nonprofits should always be looking for ways to convert anonymous website visitors into future volunteers, activists, and fundraising prospects. Enticing them to sign-up for an e-newsletter is a good tactic, and it’s worth spending some serious effort figuring out ways to become more proficient at getting that response. Here, courtesy of Which Test Won, is […]

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Images For Every Nonprofit

From Inspiring Generosity, it’s all about images … “Some nonprofits find it challenging at times to represent the work they do in photos, rather than text. But photos are one of the most shared content on social media, so it’s become important for causes to adapt and show more images in order to bring about […]

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Youth And Online Politics

Here’s a good Independence Day read for our American Agitators in particular, but for all who want more insight into how online tools are re-shaping political participation amongst youth (15-25 year-olds) … Participatory Politics: New Media and Youth Political Action, funded by an arm of the MacArthur Foundation. ‘Participatory politics’ is defined as: “interactive, peer-based […]

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