Award Winning Blog - Agitator

Mobile Money

Pew Internet Research recently asked a variety of pundits how they saw the future in terms of consumers paying for purchases via mobile devices such as smartphones. They cite comScore reporting that 38% of smartphone users have used their cell phone to make a purchase of some kind. And a US Federal Reserve study reporting […]

Learn More April 27, 2012

Nonprofit revenue models – which one is better?

If you plot a donor file that relies mostly on monthly giving (think UK, not US) using a histogram with financial values given over last year or 2 years on the horizontal and counts on the y axis you get a plot that looks something like a mix between the “skewed right” distribution and the […]

Learn More April 26, 2012

Videos Rock!

That’s one of the key messages from a new Experian report on consumer media habits — The 2012 Digital Marketer: Benchmark and Trend Report. Granted, Experian was looking at consumers not donors, but don’t kid yourself, it’s consumer marketing that drives us to use — and learn what to expect and demand from — all […]

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Fresh Ideas And Cold Feet

I love this article by Ken Burnett on ‘failed’ tests: The tester’s dilemma: to go on, or give up? Technically speaking, only one of his examples was actually ever put to the test in the market … in the other cases, somebody got cold feet before the concept got to that stage. He uses the […]

Learn More April 25, 2012

OK, “Thank You!”

I’d like to say “Thank you” to all the readers who commented on my controversial No “Thank You” post of last week. I do so noting there’s no empirical evidence that thanking you will make you more likely to comment again! For suggesting that maybe “Thank you’s” to donors don’t matter, some of you concluded […]

Learn More April 24, 2012

Top SMS Campaigns

Lots of your donors, probably most of them, are avid smartphone users by now, and recipients of all sorts of text messaging (SMS) campaigns. A good source of info on how commercial marketers are using the channel is Mobile Marketer. Here’s their recent list of ‘Top 10’ SMS campaigns so far this year, with brief […]

Learn More April 23, 2012