Award Winning Blog - Agitator

Who’s A Young Donor?

Jeff Brooks at Future Fundraising Now just wrote a post, Don’t get too excited by survey on Millennial giving. He’s warning against hyperventilating over a recent report, Millenial Impact Report, based on the survey research that Jeff loves to hate (as opposed to hard data), that enthuses over giving by the age 20-35 set. He […]

Learn More June 29, 2012

Fundraising And ‘HENRYs’

‘HENRY’ stands for Higher Earning, Not Rich Yet. These are folks earning $100-$250k, although this includes a lot of two-income households. I used to be one; however, now I’m neither higher earning nor rich … nor likely to be. Disqualified. But I digress. This article, The Return of the Newly Affluent, describes some of the […]

Learn More June 28, 2012

Time for the Non-Profit Sector to Get More Commercial (& Steal…)

To misquote Oscar Wilde, “the meek borrow, genius steal…”, and steal (or borrow if you insist) is exactly what the non-profit sector must do in rewriting its best practices to address the intractable problem of lousy and declining retention rates. Let us first stipulate, this post is not about bashing the sector. To the contrary, […]

Learn More June 27, 2012

Online ‘Donation-Killers’

We’re developing a bit of theme this week, sticking with online fundraising. Thanks to Joanne Fritz at About.com for bringing attention to a report on nonprofit websites by Jakob Nielsen, the guru of website usability. Done over a year ago, I confess to completely missing this one. Joanne summarizes his report, which costs $188 (but […]

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Online Politics Update

For those who study how political campaigns use the online channel, and advocacy groups in particular should, here’s a recent update from ClickZ Politics … the latest in political use of Twitter, mobile, and the ‘plain old’ web. Your donors will be receiving a blizzard of political persuasion and fundraising messages in the next four […]

Learn More June 26, 2012

How Important Are Your Donate Pages?

Last week we triggered a robust discussion of optimum website Donate pages. Lots of good suggestions, reported here, including specific examples various readers recommended. Just how valuable are those pages? Consider this finding from Penelope Burk’s recent donor survey, looking at nearly 12,000 donor/respondents in the US (more in Canada) … 83% of respondents said […]

Learn More June 25, 2012