Award Winning Blog - Agitator

Donor Behavior AND Donor Attitudes – How they (should) work together.

Donor Behavior vs.AND Donor Attitudes It seems the vast majority of non-profits define loyalty based on past behavior. And like the financial, Cover Your Ass (CYA) language in all prospectuses reminds us, past behavior is no guarantee of future performance. But neither of course is a purely attitudinal basis for segmenting and understanding your donor […]

Learn More October 24, 2011

UGH! More Work

On your normal nonprofit website, fewer than 5% of visitors take any of the proffered actions, such as signing up for an e-newsletter, responding to an action alert, clicking on a video … let alone donating. In my book, improving that rate of interaction is the toughest challenge for any nonprofit’s web team. If anybody […]

Learn More

The Product Matters

I’m both an opera fan and a commentator on fundraising, so I eagerly read the NY Times article a week or so back on the spectacular recent fundraising success of NewYork’s Metropolitan Opera. The headline flagged that the Met had raised $182 million in donations. This amount was fully 50% more than it had raised […]

Learn More October 21, 2011

Water Is Wet

Jeff Brooks blogging at Future Fundraising Now is always making fun of research. To Jeff, research is a distraction from the real world — that is, the world in which individuals make actual donations (or don’t make them) in response to identifiable stimuli (e.g. specific letters, emails, calls), which behavior can then be tracked, measured, […]

Learn More October 20, 2011

UK Donor Commitment Study

Our colleagues at DonorVoice are going to replicate in the UK their recent US study of donor commitment. The call is out for UK charities who would like to participate in the study, which will be conducted in association with Ken Burnett and SOFII. Here is what Ken said about the US study, as well […]

Learn More October 19, 2011

Want to Increase Referrals & Donations? Start Listening to Donors.

We are big believers in the need for the non-profit space to catch up with its commercial brethren in soliciting and acting on donor feedback. If we had a motto (and we don’t), it would be that non-profits need to start measuring and managing – i.e. acting on – donor attitudes with the same focus […]

Learn More October 18, 2011