Award Winning Blog - Agitator

Telemarketing Success … And More

Here’s a telemarketing success story provided by Operation Smile. But it’s more than that, a point I’ll come back to. Operation Smile has provided free, reconstructive surgery and related healthcare to more than 150,000 children worldwide suffering from facial deformities. The Campaign Goal: Raise $450,000 from a multi-part campaign in order to meet their annual […]

Learn More June 21, 2011

How NOT To Treat A Donor!

If a donor says — “Do not telemarket to me! — put them on a suppression list. If a donor says — “Do not rent my name!” — don’t rent their name. If a donor says — “Remove me from your email list — remove them. Above all, don’t ignore them! Don’t treat them the […]

Learn More June 20, 2011

Telemarketers Rally

Like tennis pros coming back from two sets down, telemarketers have rallied back from yesterday’s Are You Embarrassed post to score big time! Some comments … “Yes, some board members don’t like the phones (so don’t call them!) but they should like basic math.” “TM helps our clients raise more money, renew/reinstate more donors, increase […]

Learn More June 17, 2011

Are You Embarrassed?

A particular reference in comments to our recent posts got me thinking. One post referred to regaining lapsed donors. The other talked about walkathon and similar event -based fundraising. Paul de Gregorio, writing from the UK, notes that he finds it effective to cultivate event participants via the telephone … and indeed convert them to […]

Learn More June 16, 2011

‘Thonors’, Not Donors

The Wall Street Journal’s SmartMoney has recently focused on the popularity — and economics — of sporting events, walkathons (and other ‘thons’) and similar individual-sponsor fundraising events. Are Charity Walks and Races Worth the Effort? asks Anne Kadet writing in SmartMoney in a superb and balanced ‘must read’ article for anyone in the event fundraising […]

Learn More June 15, 2011

Different Shapes And Sizes

When I read the comments Agitator readers make on our posts, I realize the huge diversity of our readership. I just finished ‘moderating’ two recent comments that indicate the huge spread in reader interest and focus. Both are brief, so I’ll re-publish here to underscore a point. Comment #1 from Kristen Smith at People For […]

Learn More June 14, 2011