Award Winning Blog - Agitator

Do Your Donors Call You?

What percentage of your donors or members call your nonprofit … for any reason? What’s the overall volume? And what about ‘over-the-transom’ calls from people not yet connected to you? Naturally, the numbers vary hugely from nonprofit to nonprofit, and across types of nonprofits. Do you treat these calls as a cost (i.e., a nuisance) […]

Learn More May 23, 2011

Facebook Versus Real Money

Yesterday we noted Facebook’s new Resource section for nonprofits, and quoted FB’s own figure of $5 million being raised through its Causes application. Laudable. But one Agitator reader noted with a hint of sarcasm … $5 million in five years from some 50 million Facebook users wasn’t exactly a fundraising avalanche! Then another commentator noted […]

Learn More May 20, 2011

Facebook Help For Nonprofits

Facebook has added a new Resource section to help nonprofits optimize the engagement impact of their Facebook presence. Says Facebook: “This Page is a resource for non-profits and other organizations for social good. We built it to help you harness the power of Facebook and bring positive change to the world. Facebook empowers non-profits by […]

Learn More May 19, 2011

She’s Leaving!

Monday’s Agitator post on institutional memory generated a bit of a stir between Comments and emails we received. All bemoaned the problem … but I’d like to get more concrete. I can’t resist asking readers for two stories, which we’d love to publish (anonymously if you wish) … Who has the ‘worst nightmare’ story of […]

Learn More May 18, 2011

Notice Any Change?

From Engage: Boomers, here’s a brief demographic update, in which marketer Stephen Reilly argues that Boomers are finally getting the marketing attention they deserve. He notes that there are more Americans age 51 than any other age, and that the average age of Boomers is 54. Argues Reilly: “Anyone reviewing sales data has to recognize […]

Learn More May 17, 2011

Institutional Fundraising Memory

An important fundraising caution from Dilbert’s Scott Adams … When it comes to all that testing and results analysis that your fundraising staff has done, what steps have been taken to create and protect your nonprofit’s institutional memory? When Martha, your head of direct response fundraising for the last six years, leaves to get an […]

Learn More May 16, 2011