Award Winning Blog - Agitator

Twitter Update From Pew

I’m alerting you to this report reluctantly, because I’m a Twitter avoider. But Pew Research says 13% of online Americans — 19% in the biggest using 25-34 year-old cohort — now use the service, so I guess it’s my duty. Usage goes up with education! UGH! Tom

Learn More June 13, 2011

The Social Habit

The Social Habit is a study of social media usage by Edison Research and Arbitron. Some interesting findings … 52% of Americans 12+ have a profile on one or more social networks. This figure is driven largely by Facebook, which is now used by over half (51%) of Americans 12+. Twitter is as familiar to […]

Learn More June 10, 2011

Lapsed Donors Deliver

In case you missed it in Fundraising Success, this advice on how to re-engage lapsed donors from consultant Pamela Barden is sound and practical. I’m glad she’s not afraid to recommend telemarketing to these folks. And she’s right, predictive tools can help your ROI, especially with large files. A couple of further points … Re-soliciting […]

Learn More June 9, 2011

5 Stages Of Social Media Growth

Here is an interesting — and a bit amusing — depiction of social media evolution in large organizations, as seen by research firm Forrester. The process of ‘social maturation’ for social media utilization … 1. Dormant stage — one in five companies don’t use social media. 2. Small victories — baby steps and case studies. […]

Learn More June 8, 2011

Selling Nuts To Squirrels – II

Same lead as yesterday’s Agitator post … In Selling Nuts To Squirrels, Seth Godin argues that “most organizations shouldn’t try to change the worldview of the audience they’re marketing to.” What if he changed “organizations” to “consultants”?! ‘Worldview’ as interpreted by Godin affects three critical things in the marketing equation: “… attention, bias and vernacular. […]

Learn More June 7, 2011

Selling Nuts To Squirrels

Here’s a gem from marketing guru Seth Godin. In Selling Nuts To Squirrels, he argues that “most organizations shouldn’t try to change the worldview of the audience they’re marketing to.” ‘Worldview’ as interpreted by Godin affects three critical things in the marketing equation: “… attention, bias and vernacular. Attention, because we choose to pay attention […]

Learn More June 6, 2011