Award Winning Blog - Agitator

Magic Fundraising Machine At Work

Roger’s post yesterday is well on its way to being one of The Agitator’s ‘most-read’ ever. How could it not be — Magic Fundraising Machine Boosts ROI. What self-respecting fundraiser could resist a claim like that?! Numerous readers have emailed The Agitator, asking Roger to open his trench coat … “show me the money”! We’re […]

Learn More May 13, 2011

Magic Fundraising Machine Boosts ROI

For years I’ve been quietly steaming about two inventions that I suspect have done great damage to effective direct mail fundraising. Even calling them out will make me seem like a Luddite, a curmudgeon or worse. But truly, I haven’t lost my mind, so bear with me. The first technological culprit is Microsoft’s “Excel”, or […]

Learn More May 12, 2011

Double Your Landing Page Conversion Rate

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Enough to interest you in this offer of a free optimization test from the House of Kaizen? Now, I have no firsthand experience with this UK website optimization agency, but they […]

Learn More May 11, 2011

Are You A Fundraising Fox, Or Hedgehog?

That’s the question raised by Damian O’Broin, as featured in the latest update from SOFII. He relates the old ‘fox versus hedgehog’ story, in which the dowdy hedgehog day-after-day outwits the flashy, cunning fox … who always has a plan, but never learns. Damian uses the story to make a point about the unglamorous work […]

Learn More May 10, 2011

State Of Mobile Fundraising & Engagement

On May 19th my colleague Kevin Schulman and I will host a session titled “What’s Next in Mobile” as part of the Fundraising Success Virtual Conference and Expo. In preparation for that session, I wanted to first determine “What’s Happening Right Now in Mobile?” The answer is somewhat unsettling when it comes to the nonprofit […]

Learn More May 9, 2011

Write Four Stories

I like this story-writing exercise recommended by Leah Eustace at Good Works. After reminding us why storytelling is so important to fundraising, Leah suggests four stories to write: Write the story of the people who founded your organization. Interview your favourite donor about why she gives so often and has given for so long. Interview […]

Learn More May 6, 2011