Award Winning Blog - Agitator

Acquiring New Donors – Plan C

Yesterday, in our ongoing discussion of the acquisition-retention linkage, we presented acquisition Plan B, from one of our readers. In brief, that model says use online and mobile media to capture as many impulse givers as possible … do this over and over … and don’t aspire to renew these folks. It is in the […]

Learn More April 21, 2011

Acquiring New Donors – Plan B

The Agitator has talked a lot in the last week or so about donor retention … and in particular, how to get that crucial second gift. That discussion drew some comments about, in effect, the quality of new donors entering the cultivation pipeline in the first place. So I wrote New Donors … Garbage In, […]

Learn More April 20, 2011

Donor Retention Survey Results

Nothing fancy about last week’s Agitator survey. We asked one question: “What percentage of your nonprofit’s 1st time donors make a second gift?” [Folks at agencies and consultants were asked to indicate an average over the clients they’ve typically served.] Here are the results … 31% — Less than 30% 31% — 30% to 39% […]

Learn More April 19, 2011

Fire Fundraiser #84?

Earlier this month, Roger flirted with firing the direct response fundraisers for the top 83 charities in America. He cited as ’cause of action’ the poor fundraising performance of these organization as reflected in Target Analytics 2010 Index of National Fundraising Performance. This evoked a spirited and thoughtful response from Stephen Hitchcock, now at Bread […]

Learn More April 18, 2011

New Donors … Garbage In, Garbage Out

The Agitator’s theme this week has been donor retention. Thanks to those of you who have responded so far to our simple survey question: What percentage of your nonprofit’s 1st time donors make a second gift? [Only today and the weekend left to take the survey here. Hey non-responders, is the answer too embarrassing to […]

Learn More April 15, 2011

How To Retain 70% Of New Donors

Before acquiring new donors, learn how to cultivate the ones you have. In a nutshell, that’s the challenge posed by one of the respondents to The Agitator’s donor retention survey. [BTW, two more days for you to take the survey.] I’m reproducing Stephen Best’s entire response below, not because I necessarily want you to stop […]

Learn More April 14, 2011