Award Winning Blog - Agitator

Voter Use Of Internet During 2010 Campaign

Pew Internet Research has released new survey data on Internet usage by American onliners during the 2010 election campaigns. Should be of special interest to our advocacy group communicators and fundraisers. Here are some findings. Among online adults: 16% sent email related to the campaign or the elections to friends, family members or others; 12% […]

Learn More March 24, 2011

Why Bother Getting First Gift?

A couple of days ago I wrote about My Favorite Fundraising Metrics. Number 3 on my list was first year retention rates. A slightly different — and very practical — way of putting that is … how many initial donors did you succeed in getting a second gift from? Indeed, I’m razor close to saying […]

Learn More March 23, 2011

Read My Mynd

Regular Agitator readers know I’m addicted to brain research … fascinating field. So not surprising that this announcement, reported in that deep reservoir of scientific inquiry, Media Daily News, caught my eye … “In what it claims is a major breakthrough in the burgeoning field of so-called neuromarketing research, Nielsen-backed NeuroFocus this morning unveiled a […]

Learn More March 22, 2011

My Favorite Fundraising Metrics

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. Or the performance of our consultants, for that matter. How about this list … 1. Current net cost per new donor, by acquisition media […]

Learn More March 21, 2011

Social Media Video Primer

Especially if you work in a small nonprofit, you’ll find this video presentation by Tim Bete —19 ways nonprofits can use social media to connect with donors — quite helpful. Tim is the communications guy at St Mary Development Corporation (focused on housing for the disadvantaged) in Dayton, Ohio. He’s the classic one-armed paperhanger small […]

Learn More March 18, 2011

Is ‘Customer Service’ Important?

Most nonprofits probably don’t think of themselves as providing ‘customer service’ … certainly not on the sense of merchants and retailers. But if you do think — for a moment — of donors and members as customers, your organization most likely does have quite a number of customer-like interactions — everything from address changes to […]

Learn More March 17, 2011