Award Winning Blog - Agitator

Cause Marketing Dampens Giving?

As reported by Marketing Daily, here’s a study from the University of Michigan Business School that suggests cause marketing dampens giving. Marketing professor Aradhna Krishna conducted studies involving 300 college students to see whether consumers who bought products linked to a social cause would reduce subsequent donations to that cause. She found that charitable giving […]

Learn More April 5, 2011

Ridiculous Top 16!

Sorry, I’m in a bad mood today. Probably shouldn’t be writing this post. But Roger promised that we would “shake things up a bit more” this year. So here goes. I opened this recent article in Fundraising Success with great anticipation — 16 Provocative Ideas That Will Raise More Money. Helluva promise. This was supposed […]

Learn More April 4, 2011

Are You Talking To Hispanics?

Here from Pew Research is a nice wrap-up of the 2010 US Census figures as they relate to America’s Hispanic population. We all know the growth is strong — 43% over the past decade. America’s 50.5 million Hispanics now account for 16.3% of the US population. Five states — New Mexico, Texas, California, Arizona and […]

Learn More April 1, 2011

Emotion Not Enough

Jerry Huntsinger is one of the best copywriters ever. So I tremble at the thought of disagreeing with him. But in this recent addition to his growing creative tutorial on SOFII, he applauds the emotional content and impact of a fundraising letter he shows us regarding mentally handicapped children. And indeed, the letter packs a […]

Learn More March 31, 2011

Another Online Fundraising Benchmark Study

Two weeks ago The Agitator reported on Convio’s online benchmarking study, which was based on data from nearly 600 clients of that online fundraising and engagement firm. Today we’re commenting on the 2011 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN, which includes data collected from 40 US-based nonprofit organizations. A far smaller — […]

Learn More March 30, 2011

Award-winning Nonprofit Videos

The 4th annual DoGooder Nonprofit Video Awards were recently announced. The contest is sponsored by YouTube and See3 Communications, with support from the Case Foundation, Flip Video, and the Nonprofit Technology Network (NTEN). 800 nonprofits submitted 1360 videos for consideration. There were top winners in small, medium and large organizations, plus a ‘best thrifty video’ […]

Learn More March 29, 2011