Award Winning Blog - Agitator

2010 Fundraising Review

According to one of the more comprehensive reviews of 2010 fundraising — the 2010 Year-End Survey of the Nonprofit Research Collaborative* (NRC) — a majority of charities surveyed saw their fundraising revenue remain stable or increase last year. 1845 charities completed the 2011 survey. Among the findings: 52 percent of organizations reported reaching their fundraising […]

Learn More March 28, 2011

C’Mon Folks … Share!

In my March 4 post, I wrote about Which Test Won? “Which Test Won? is a nifty e-newsletter that features results of a variety of head-to-head tests in the online arena — homepage design, copy tests, offer tests, social marketing, etc.” I lamented that only one test from the nonprofit sector was judged in their […]

Learn More March 25, 2011

Voter Use Of Internet During 2010 Campaign

Pew Internet Research has released new survey data on Internet usage by American onliners during the 2010 election campaigns. Should be of special interest to our advocacy group communicators and fundraisers. Here are some findings. Among online adults: 16% sent email related to the campaign or the elections to friends, family members or others; 12% […]

Learn More March 24, 2011

Why Bother Getting First Gift?

A couple of days ago I wrote about My Favorite Fundraising Metrics. Number 3 on my list was first year retention rates. A slightly different — and very practical — way of putting that is … how many initial donors did you succeed in getting a second gift from? Indeed, I’m razor close to saying […]

Learn More March 23, 2011

Read My Mynd

Regular Agitator readers know I’m addicted to brain research … fascinating field. So not surprising that this announcement, reported in that deep reservoir of scientific inquiry, Media Daily News, caught my eye … “In what it claims is a major breakthrough in the burgeoning field of so-called neuromarketing research, Nielsen-backed NeuroFocus this morning unveiled a […]

Learn More March 22, 2011

My Favorite Fundraising Metrics

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. Or the performance of our consultants, for that matter. How about this list … 1. Current net cost per new donor, by acquisition media […]

Learn More March 21, 2011