Award Winning Blog - Agitator

New Rainbow Warrior For Sale

Bryan Miller blogging at Giving in a digital world says this: “Crowdfunding websites that let you contribute to specific projects are nothing new, but anewwarrior.greenpeace.org launched by Greenpeace to generate funds for their new Rainbow Warrior has lifted the bar to a new level in terms of on-site experience.” And he is spot on. This […]

Learn More February 22, 2011

Too Tired To Choose

Here’s an interesting — but perhaps, DUH! — item from Neuromarketing about ‘choice fatigue‘. People get tired of making choices … and this shows up in a variety of ways if they’re asked to keep on choosing. In one study, researchers found that items placed farther down voting ballots drew less votes (i.e., more abstentions). […]

Learn More February 18, 2011

Online Is 8% of Charitable Giving

7.6% to be exact. That’s a key finding in Blackbaud’s just-released 2010 Online Giving Report. For this purpose, online giving is measured against total fundraising revenue reported to the IRS by organizations studied. The Report includes 24 months of online giving data from 1,812 nonprofit organizations from The Blackbaud Index of Online Giving, online major […]

Learn More February 17, 2011

Name A Roach

I once had to raise money for a far-flung conservation program seeking to restore habitat for endangered species. A terrifically successful program. The problem was that we had no ‘charismatic’ species in our repertoire … just a bunch of woodpeckers, frogs and such. So it was a struggle. That’s why I adore this contrarian approach […]

Learn More February 16, 2011

Good News About Mobile Donors

The mGive Foundation has released a survey indicating that mobile donors — whose giving experience normally involves texting $10 or $25 in response to an emergency appeal — can be cultivated through multiple channels. Just like most other donors (see yesterday’s Agitator post, What Is Integrated Marketing?). Here are some key findings: Sixty-two percent (62%) […]

Learn More February 15, 2011

What Is Integrated Marketing?

Integrated marketing. We’re all for it, aren’t we? But exactly what do we mean? Here’s a definition offered by Convio’s Chief Technology Officer, Dave Hart: “In the nonprofit world, true integrated marketing is centered around the concept of having a comprehensive view of the constituent. Ideally, the organization has full access to online engagement data […]

Learn More February 14, 2011