Award Winning Blog - Agitator

Are You Relevant?

Here’s an important exercise every nonprofit should go through periodically. Some fundraisers are content to play with the hand they are dealt. If that’s working, count your blessings. Others, upon finding the ‘same old’ has lost its relevance, push to re-shuffle the deck. Remember, marketing your nonprofit is not merely about the packaging and the […]

Learn More February 11, 2011

Email, Keep Your Chin Up

New email stats from digital metrics firm comScore indicate a shift is underway, as traffic to web-based email services declined 6%, while the number of consumers accessing their email via mobile devices increased 36%. I’m not sure this increase in mobile access is good news for online fundraisers, because I just can’t see donors making […]

Learn More February 10, 2011

Forecasting The Hispanic Market

Just a good pithy discussion here about the expanding Hispanic market, from Jose Villa of digital marketing agency Sensis. I’m intrigued by Villa’s prediction of a Hispanic baby boom: “With close to 20 million Hispanics at or entering child-bearing age over the next 10 years, the potential for a new baby boom is real. The […]

Learn More February 9, 2011

New Fundraising ‘Crowdblog’

The term ‘crowdsourcing’, according to Wikipedia, was first coined by Jeff Howe in a June 2006 Wired magazine article. The author reasoned that because technological advances have allowed for cheap consumer electronics, the gap between professionals and amateurs has been diminished, thus enabling organizations to call on large groups of people to perform tasks, solve […]

Learn More February 8, 2011

Astounding Donor Loyalty

In response to our Lazy or Careless Fundraising? article last week, Gail Meltzer of CoreStrategies for Nonprofits sent us an article she wrote describing her own experience as a lifelong under-cultivated donor. Her article, Acknowledging Cumulative Giving, was published last November/December in Advancing Philanthropy, the pub of the Association of Fundraising Professionals (available online to […]

Learn More February 7, 2011

Lazy Or Careless Fundraising?

Here’s an email The Agitator received yesterday … Good morning Agitator! I had two very disappointing donor experiences occur yesterday, and I just wanted to share. Mainly because BOTH could have been avoided if somebody had bothered to take a look at their own data correctly. The first experience was recounted to me by a […]

Learn More February 4, 2011