Award Winning Blog - Agitator

Do Your Donors Trust You?

SOFII, a terrific resource for fundraisers, recently published an analysis of the following letter sent to Oxfam Ireland by one of its donors. The analysis was written by Damian O’Broin, director of Ask Direct, a fundraising and direct marketing agency in Dublin. Please find enclosed a cheque… to pay for raffle tickets… Oxfam is my […]

Learn More January 13, 2011

Why Stories Sell

Regular Agitator readers know I fancy the website … Neurosciencemarketing.com. Its author, Roger Dooley, recently listed his top 15 posts of 2010. They’re all fun and intriguing, but two in particular explain the special power of stories in the marketing context. I urge you take a look at Your Brain on Stories and Why Stories […]

Learn More January 12, 2011

Are You Too Timid?

When is the last time you — or your nonprofit — seized and implemented a really big fundraising innovation? If an example jumps immediately to mind, I hope you’ll share it through us with other Agitator readers. If you’re struggling to come up with an example, read these two recent articles by fundraising consultant and […]

Learn More January 11, 2011

No More Mr Nice Guy!

Tom and I have worked together for 41 years. This is our 1,249th post on The Agitator. As you know, we frequently disagree. But, last week as we put our editorial ‘wish list’ for The Agitator together for 2011 there was a rare burst of unanimity. Frankly, we’re both terribly worried about the nonprofit sector. […]

Learn More January 10, 2011

Fundraising Themes for 2011 – 1

I’ve seen a number of fundraisers proffer their wish lists or predictions for 2011, and would like to pass some along. The Agitator will even offer some too (after we’ve read everybody else’s, of course!). Here are some thoughts from Fraser Green at Good Works. He calls his essay New Year Nostradamus. After he talks […]

Learn More January 7, 2011

First Boomers Hit 65

As you probably realize, the first Boomers begin hitting age 65 on January 1st. Is it just a speed bump? Or is it the beginning of the end for this historic cadre that has driven the planet’s cultural, social and consumer trends since we climbed off our tricycles? The Boomer Project’s keen analyst of all […]

Learn More January 6, 2011