Award Winning Blog - Agitator

The Old Big Thing

Marketing maven Seth Godin finished a recent post/rant with this comment: “I love to hear about the next big thing, but I’m far more interested in what you’re doing with the old big thing.” In fact, the title of the post was: Bring me stuff that’s dead, please. Now, I had just read this account […]

Learn More March 15, 2011

Better Donor Newsletters

The Agitator promised more examples of good work in our editorial calendar for the year. How about this one? Donor relationship consultant Lisa Sargent shares this case study on a donor newsletter overhaul she and designer Sandie Collette performed for Merchants Quay Ireland. You can check out the ‘before’ and ‘after’ versions. Condensed below are […]

Learn More March 14, 2011

Eden Springs Promotion – You Judge

Here’s one for you cause marketers out there. Eden Springs supplies 416 million litres of water per year across sixteen European countries. They tout their ‘clean, green’ credentials. They’ve launched this promotion aimed at individuals who are using personal social net sites to raise money for their favourite causes and charities. In briefest terms, as […]

Learn More March 11, 2011

Roger Craver Honored

Today my friend, colleague and hero Roger Craver is being inducted into the American Association of Political Consultants Hall of Fame. Here’s what AAPC has to say about Roger … David Broder called him “a bomb thrower”… The Wall Street Journal claimed he was the “assassin” of all things right wing. Many of the household […]

Learn More March 10, 2011

Building Relationships

Stephanie Strom wrote a piece in Monday’s NY Times, titled: “CARE, in Return to Roots, Will Offer Virtual Packages.” The fundraising aspect of her article relates to CARE’s embracing of what I’ll call ‘donor choice’ online fundraising — in this case, a campaign that allows donors to create their own ‘virtual CARE packages‘ online, tailored […]

Learn More March 9, 2011

60:40 Rule For Donors?

Usually I agree wholeheartedly with the advice proffered by Canadian fundraiser Fraser Green. But he recently wrote this article — Donors Love 60:40 — with which I beg to differ. Fraser argues that donors care primarily about what you do (i.e., the need you are addressing), and very little about how you do it (which […]

Learn More March 8, 2011