Award Winning Blog - Agitator

Fightin’ Words!

As reported here by Holly Hall in the Chronicle of Philanthropy, Wikipedia is now conducting its annual fundraising campaign, which this year has been collaboratively designed by about 900 volunteers! Philippe Beaudette, the Wikimedia Foundation staff member overseeing the campaign says: “Group collaboration is the future of fund raising. Organizations are going to have to work harder […]

Learn More November 23, 2010

What Boomers Like

Here from USA Today is the latest article I’ve noticed about marketing to Boomers … you know, the folks who will be paying the bills of most nonprofits for the next three or four decades. It offers commercial marketers several tips on how to tap into the typical Boomer’s psyche. I’ve made some adjustments … […]

Learn More November 22, 2010

Comfort For Direct Mail Fundraisers

DirectMarketingIQ offers this article reporting on an Epsilon study of consumer preferences (in US and Canada) for various marketing channels. Direct mail comes though with flying colors. The most important reason seems to be that consumers trust information in the mail more than online. Says Epsilon: “Consumers stated loud and clear that information is more […]

Learn More November 19, 2010

Just A Grumpy Old Man?

Superb copywriter and direct marketer Denny Hatch has a new “must read” book out, called The Secrets of Emotional Hot-Button Copywriting. I just read his latest e-article, Think Old, Not New. He was distressed (that’s an understatement) that one of his purchasers asked for a refund … on the grounds that the book told him […]

Learn More November 18, 2010

Cause Marketing Stronger Potential Than Ever

Brandweek provides this good summary of the GoodPurpose Consumer Study, the latest in Edelman PR’s annual global studies of consumer attitudes toward corporate social responsibility behavior. Says Edelman: “People all over the world are now wearing, driving, eating, and living their social purpose as sustained engagement with good causes becomes a new criterion for social […]

Learn More November 17, 2010

Don’t Forget The Love

I’m already noticing it in my mail box, and I’m sure you are too … it’s mid-November and the flood of “year-end” fundraising appeals — the feeding frenzy — has begun. Most of us will receive more appeals in the next 46 days than we have in the preceding 319. Forget donor “cultivation” and “relationship […]

Learn More November 16, 2010