Award Winning Blog - Agitator

What Direct Mail Can’t Do

In this post, 4 Ways to Overcome the Digital “Emotion Deficit,” fundraising blogger Jeff Brooks makes excellent points about some advantages the online medium has over direct mail. His four points relate to: Timeliness. Capitalizing upon urgency. Rich media. Harnessing the power of video and audio. Choice. Easier — and uncomplicated — to offer the […]

Learn More October 26, 2010

Good Taglines Aren’t Enough

Last week we noted the winning taglines in Nancy Schwartz’s third annual nonprofit tagline competition. Nancy’s announcement was accompanied by a nifty video making the case for well-conceived taglines. So far, so good. Then we received the following comments from fundraiser and blogger Chuck English (Fundraising Marketing That Works). After acknowledging some good stuff about […]

Learn More October 25, 2010

2010 Taggies Awarded

Nancy Schwartz at Getting Attention has awarded the 2010 Taggies, her third annual effort to encourage nonprofits to think hard about communicating through your organizational taglines. Seventeen winners in as many categories were selected by more than 6,100 voters. Here are the winners, but check here for Nancy’s assessment of why these are great taglines, […]

Learn More October 22, 2010

Silver Lining

The stats on giving released over the past few weeks haven’t been anything to write home about. By and large giving is flat and in some sectors – health care, arts and culture – the data are downright nasty for these sectors, which are clearly hurting. This week Blackbaud released its monthly Index of Charitable […]

Learn More October 21, 2010

Plotting Social Media Strategy

Here, courtesy of David Berkowitz writing in Social Media Insider, is an excellent set of questions for nonprofits to consider as you plot your social media strategy. How do you ensure you’re generating meaningful insights from your social activity? What is the most effective way for an organization to mange social media? Where does social […]

Learn More October 20, 2010

Honoring A Quiet Hero

I just received the Fall edition of Solutions, the newsletter of Environmental Defense Fund (EDF). [Admission: I used to work there.] An article titled Honoring A Quiet Hero jumped out at me. It tells the story of an EDF donor, Anita Goldner, who had made small annual contributions to EDF for 25 years. When she […]

Learn More October 19, 2010