Award Winning Blog - Agitator

“Warm & Fuzzy” Matters

I thought you might be interested in two new studies of corporate brand reputation. Harris Interactive just released its list of top corporate brand reputations for 2009. [They first ask consumers an open-ended question re companies they’ve heard about and think stand out as having “best” reputations. After compiling all those “nominations” they then ask […]

Learn More September 8, 2010

Richer, Thinner, Smarter, Younger?

For our U.S. readers, the Labor Day holiday weekend has marked the effective end of summer and, vacations over, fundraisers are back on the job. To ease your re-entry, today’s post presents no mental heavy lifting. Just some fun stats. Harris Interactive recently polled Americans on which they would most want to be — richer, […]

Learn More September 7, 2010

Golden Givers

For your sake, I hope your nonprofit has lots of what American Express calls “Golden Givers.” As reported on Marketing Daily, “Golden Givers” are super-affluent women age 45 and under. How does Amex define “super-affluent”? You need to charge at least $7,000 per month on your card for at least 12 months! Is there any […]

Learn More September 3, 2010

Marketing To Changing Demographics

Here is a terrific set of resources dealing with changing US ethnic/cultural demographics … and how marketers should adjust. The Ad Age article itself provides good context, but is made even more valuable by some of the resources it links to. For example, it cites a recently published “yellow” paper from AlmaDDB, written by Isaac […]

Learn More September 2, 2010

Say “Thank You”

Fundraiser Ken Burnett says that any fundraiser who doesn’t say “Thank you” to donors is — he doesn’t mince words — a fool. In a recent blog post, Ken is responding to a donor who suggests otherwise. Says Ken: “…as a profession we are truly crap at saying thank you and welcome properly and at […]

Learn More September 1, 2010

Marketing Mania

I follow the articles of Kendall Allen, a marketing and digital media consultant who writes occasionally in Online Spin. In her latest article, she comments on some issues that drive commercial marketers nuts, and probably a lot of nonprofit marketers and fundraisers as well. She says: “…there are at least four areas that may drive […]

Learn More August 31, 2010