Award Winning Blog - Agitator

I “Like” You

Here from eMarketer is a fascinating discussion of what actually motivates individuals to “like” a brand in social nets like Facebook. #1 for consumer brands, not surprisingly, is an interest in getting information about “deals.” But the #2 driver is simply self-expression … people simply want to express their support of a company or brand […]

Learn More September 14, 2010

Reality Is Broken

[Sorry for earlier empty message … The Agitator’s reality was indeed broken!] Reality is broken. Turn it into a game. Now here’s a REALLY BIG, world-changing idea: Create a secret Headquarters to foster the work of folks who are designing games that make us happier, smarter, stronger, healthier, more collaborative, more creative, better connected to […]

Learn More September 13, 2010

Heart Of The Donor

Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., where religion appears more important in individual’s life, there’s a greater propensity to give, and to […]

Learn More September 10, 2010

Seth Godin On Loyalty

Some good observations from the marketing guru on loyalty. First, an interesting definition:”Loyalty is what we call it when someone refuses a momentarily better option.” Not too sentimental … at first glance. Then some bad news: “Loyalty isn’t forever. Sometimes, the world changes significantly and even though the loyal partner/customer likes that label, it gets […]

Learn More September 9, 2010

“Warm & Fuzzy” Matters

I thought you might be interested in two new studies of corporate brand reputation. Harris Interactive just released its list of top corporate brand reputations for 2009. [They first ask consumers an open-ended question re companies they’ve heard about and think stand out as having “best” reputations. After compiling all those “nominations” they then ask […]

Learn More September 8, 2010

Richer, Thinner, Smarter, Younger?

For our U.S. readers, the Labor Day holiday weekend has marked the effective end of summer and, vacations over, fundraisers are back on the job. To ease your re-entry, today’s post presents no mental heavy lifting. Just some fun stats. Harris Interactive recently polled Americans on which they would most want to be — richer, […]

Learn More September 7, 2010