Award Winning Blog - Agitator

Fundraising Flat Says Target Analytics

Target Analytics has just released its Index of National Fundraising Performance for the 12 months of activity through the 2nd Quarter of 2010. With essentially flat revenue and donor growth from the first half of 2009 through the first half of 2010, there are still some rays of sunshine in an otherwise pretty dreary fundraising […]

Learn More September 29, 2010

Email Is Top Dog

Every now and then we like to remind readers that email, not social media, is still the “top dog” when it comes to nonprofit communications, especially fundraising. Here are some useful email tips from commercial online marketer Max Kalehoff. Define Goal & Strategy Electrify Your Subject Line Avoid Spammy Language (hopefully not a lot of […]

Learn More September 28, 2010

Nature Conservancy Runs Gauntlet

Regular Agitator readers know about The Agitator Gauntlet — our challenge for fundraisers to present their appeals for the scrutiny of other Agitator readers. The Nature Conservancy has bravely stepped forward to submit two online appeals they have made attempting to recruit current donors into their monthly giving program. In submitting their appeals, Sue Citro […]

Learn More September 27, 2010

Fundraisers, More Sharing Please!

A few days ago, we posted on Crowd Accelerated Innovation … a phenomenon powered by the unique attributes of universally-distributed online video. And we urged fundraisers to use this approach to raise the bar and spread innovation. Which, in turn, would require sharing their best work and success stories. That post elicited this terrific offer […]

Learn More September 24, 2010

Vote For Best Nonprofit Tagline

Take a few minutes to cast your vote for best nonprofit tagline in Nancy Schwartz’s third annual competition. We have. Nancy, who publishes one of our favorite e-newsletters, Getting Attention, has served up 70 taglines in thirteen categories for your assessment. These were culled from about 2,700 entries. Nancy points out: “A strong tagline is […]

Learn More September 23, 2010

Latest Cause Marketing Research

Thanks to Joanne Fritz at About.com for alerting us to the latest report on cause marketing from Cone. Cause marketing is Cone’s specialty … they know their stuff. The 2010 Cone Cause Evolution Study notes that moms and Millenials (age 18-24) are the biggest believers in cause marketing. What I found interesting is that respondents […]

Learn More September 22, 2010