Award-Winning Blog


Watch AARP online!

If your data indicates that most of your small gift income still comes from direct mail, and you think most of your donors are over fifty years old, but you sense more and more online interaction with your donors is happening (and more is possible), then whose online practices might you pay special attention to […]

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Terrific Nonprofit Viral Videos

A few days ago, I posted some advice regarding creating online videos deserving of viral success. Here are two examples of such videos. The first comes from Environmental Defense Fund (EDF) and deals with the Gulf oil spill. I think you’ll find this video moving … but I’ll let it speak for itself on that […]

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Fundraising’s Top Ten

Friday’s  Fundraising Day in New York was terrific.  Attendance up from last year and lots of enthusiasm and, even more importantly,  plenty of optimism. After a simply wonderful luncheon speech (and there aren’t many of those at these sorts of events) by Geoffrey Canada, head of The Harlem Children’s Zone, I decided to pack a […]

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At Last! A Giving Index for Fast-Changing Times

Imagine yourself an investor being only able to follow the Dow-Jones Index on an annual or quarterly basis.  Not very helpful in today’s economic roller coaster. Well, fundraisers currently face much the same problem because, until now, virtually all publicly available information used to measure charitable giving and fundraising performance appears far too infrequently.  Some […]

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The Networked Nonprofit – June 17

Care2 is sponsoring what looks to be an intriguing webinar this Thursday the 17th, 2p eastern … The Networked Nonprofit. Content is based on new book by Beth Kanter (Beth’s Blog) and Allison Fine (writer on social change): The Networked Nonprofit: Connecting With Social Media To Drive Change. Two very wise heads. You can register […]

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Creating Viral Videos

Ricky Van Veen started College Humor in his dorm room. The website now has 10,000,000 unique visitors a month, and his company produces TV shows, films, live tours and books. [Another one of those guys we love to hate!] In  this article, 10 Web Content Urban Legends, he shares his thoughts on creating compelling web […]

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