Award Winning Blog - Agitator

Excitement Or Peacefulness?

Here’s a brief article at Engage: Boomers that once again reminds us as marketers/fundraisers to think carefully about our audience and put ourselves in their shoes. Brent Bouchez, principal in a firm that focuses on messaging to the 50+ universe, cites a Stanford Graduate School of Business study on age and happiness, which found — […]

Learn More July 22, 2010

Telefundraising Works

A few days ago we posted on telephone solicitation, the neglected stepchild of fundraising. The post generated some comments like I’d like to give more exposure to. First, from Adrian Salmon, writing about the experience of Save the Children UK: They printed full-page colour advertisements in newspapers asking readers to text in the word ‘ceasefire’ […]

Learn More July 21, 2010

Givers Or Donors?

OK, if you followed the flow of Spectators Or Fans and Spectators or Fans – II, you could see this coming! I’m going out on a limb here and proposing a new set of definitions … A “giver” is anyone who has made only one contribution to your nonprofit. A “donor” is anyone who has: […]

Learn More July 20, 2010

Spectators or Fans – II

I’d like to pull together strands from two recent Agitator posts. Spectators or Fans dealt with the challenge of moving individuals a nonprofit might engage from being relatively passive observers to becoming active advocates. Then we reported on two extremely helpful online fundraising reports from Convio and Blackbaud respectively. In response to our post on […]

Learn More July 19, 2010

Good Telemarketing Advice

What … Did you say telemarketing?!! Do fundraisers still do that? How rare it is to see someone promoting telemarketing for fundraising. Too bad. And here’s why, as Jose van Herpt of Canada’s FLA Group puts it: “Choosing not to use the phone because you just don’t like it leaves a lot of money on […]

Learn More July 16, 2010

More Good News Re Online Fundraising

On Tuesday Tom alerted us to Convio’s Benchmark Report on Online Fundraising for 2009. Today Blackbaud is out with another new Index –The Blackbaud Index of Online Giving. This fundraising index reports revenue trends on a monthly basis for 1,787 nonprofits representing $399 million in 12 month online revenue. The new Index is based on […]

Learn More July 15, 2010