Award Winning Blog - Agitator

Improve Your Online Fundraising

Here’s a great presentation from Convio on improving the fundraising performance of your website. I like it because its recommendations are data-driven … they didn’t spring out the imagination of someone’s creative department. And I like the recommendations because they are specific and produced real results for the client who is the subject of the […]

Learn More July 23, 2010

Excitement Or Peacefulness?

Here’s a brief article at Engage: Boomers that once again reminds us as marketers/fundraisers to think carefully about our audience and put ourselves in their shoes. Brent Bouchez, principal in a firm that focuses on messaging to the 50+ universe, cites a Stanford Graduate School of Business study on age and happiness, which found — […]

Learn More July 22, 2010

Telefundraising Works

A few days ago we posted on telephone solicitation, the neglected stepchild of fundraising. The post generated some comments like I’d like to give more exposure to. First, from Adrian Salmon, writing about the experience of Save the Children UK: They printed full-page colour advertisements in newspapers asking readers to text in the word ‘ceasefire’ […]

Learn More July 21, 2010

Givers Or Donors?

OK, if you followed the flow of Spectators Or Fans and Spectators or Fans – II, you could see this coming! I’m going out on a limb here and proposing a new set of definitions … A “giver” is anyone who has made only one contribution to your nonprofit. A “donor” is anyone who has: […]

Learn More July 20, 2010

Spectators or Fans – II

I’d like to pull together strands from two recent Agitator posts. Spectators or Fans dealt with the challenge of moving individuals a nonprofit might engage from being relatively passive observers to becoming active advocates. Then we reported on two extremely helpful online fundraising reports from Convio and Blackbaud respectively. In response to our post on […]

Learn More July 19, 2010

Good Telemarketing Advice

What … Did you say telemarketing?!! Do fundraisers still do that? How rare it is to see someone promoting telemarketing for fundraising. Too bad. And here’s why, as Jose van Herpt of Canada’s FLA Group puts it: “Choosing not to use the phone because you just don’t like it leaves a lot of money on […]

Learn More July 16, 2010