Award-Winning Blog


Kvetching Online

The Harris Poll released some data recently on use of social media to criticize or compliment brands. They found that one-third of US adults use social media to air their feelings, positive or negative, about a company, brand or product. Within that group the percentage of complainers and complimenters are roughly equal … a bit […]

Learn More

Consumer Reports Sentiment Index

Consumer Reports publishes a series of monthly indices on consumer’s economic well-being … all based on survey research. The latest report is not a source of much optimism that consumers are feeling better about their financial prospects or might be more inclined to spend (or donate). For example, their “Trouble Tracker Index,” which measures individuals’ […]

Learn More

Exemplary Donor Stewardship

The recent e-letter of donor loyalty specialist Lisa Sargent describes how the Atlanta Union Mission builds relationships with its donors. AUM provides emergency food and shelter, residential recovery programs and transitional housing for men, women and children. Lisa’s article focuses on AUM’s cultivation program for $5,000+ donors, but I was equally intrigued by a brief […]

Learn More

Enter Nancy’s Tagline Competition

Every year we give a plug to Nancy Schwartz’ nonprofit tagline competition. Gets hundreds of entries … might top 1,000 this year. Sometimes The Agitator even agrees on the winners! Here’s the place to enter this year. And there are more categories, so you can enter taglines for a specific campaign, program or event, as […]

Learn More

Snorting Oxytocin – II

Back in November 2007 we ran a post titled, Snorting Oxytocin, with this lead … “Attention major gift fundraisers!! Next time you’re about to pop the question to a prospect (the fundraising ask, that is), squirt a dose of oxytocin up their nose. You might get two-and-a half times the gift amount that you otherwise […]

Learn More

Tweet For Life

Last week was long and surreal. Deep Horizon vomiting even more into The Gulf of Mexico…the U.S. and U.K. World Cup teams seemingly cheated out of goals…a three-day-long tennis match at the very proper strawberries-and-cream Wimbledon. Enough! So, on this Monday morning it’s time to kick it up a notch. You know, get the juices […]

Learn More