Award Winning Blog - Agitator

Hispanics Using Social Media

At Engage: Hispanics, Lee Vann of interactive agency Captura Group offers the latest stats on use of social media by Hispanics. Some key factoids: 84% of Hispanics have a broadband connection vs. 79% of Whites 36% of Hispanics view the Internet as tool for building a better life vs. 30% of general market 68% of […]

Learn More May 14, 2010

Big Uptick In Online Bill Paying

comScore, a leading measurer of the digital world, reports that 64% of US internet users now pay at least some of their bills online. This is up a sharp 19 points since one year ago. And 52% use automatic bill pay, up 10 points. This is good news for US fundraisers, especially use of automatic/recurring […]

Learn More May 13, 2010

Promise Me

Go ahead, make a commitment! That’s the advice of David Kravinchuk at the FLA Group, a Canadian fundraising consultancy. David argues that few donors these days give out of a sense of duty or obligation or blind trust, as older generations did. Today’s donors want to see results. If you want their contributions, your nonprofit […]

Learn More May 12, 2010

The Middle-Aged Brain

Let’s stick with Boomers another day. OK, a little broader … this is about “middle-aged” brains (ages 40-65). Marketer Anne Mai Bertelsen writes in Engage: Boomers about an interview she heard based on The Secret Life of the Grown-Up Brain, by Barbara Strauch (I’ve ordered it!). It turns out the middle-aged brain is better at: […]

Learn More May 11, 2010

Scary Thought

Awhile back Karin Kirchoff at Defenders of Wildlife sent us an email commenting on Boomers in relation to an apparently shrinking donor universe. She mused: "I remember many years ago (like 15 years ago) sitting in on a session at a conference led by an expert in psychographic marketing who was reporting out on the […]

Learn More May 10, 2010

Who’s Mailing What?

From DirectMarketingIQ, here’s an analysis of the direct mail stream over the past two years. The data are drawn from the 10,000 mail piece archive of Who’s Mailing What! The big news is that fundraising mail has flourished in comparison to other commercial mail over the last two years … rising from 13% of the […]

Learn More May 7, 2010