Award Winning Blog - Agitator

When Silence Is Golden

I noticed this brief post on Social Media’s SmartBlog. It makes a hugely important point about social media. "It’s tempting to focus on social media as a pulpit for your own ideas. Who will you connect with? What will you say to them? How will you build those relationships into something tangible? But the fact […]

Learn More December 11, 2009

Only “C” For This Fundraising Video

An Agitator reader commended this fundraising video … "I loved this video appeal from the Jewish Federation in Philadelphia. It is simple and lovely, probably low budget." http://www.jewishphilly.org/page.aspx?ID=204926 I’m afraid I have to disagree. I’m always saying "more emotion" in fundraising. Certainly this video (more like a slide show) tries to touch our heartstrings … […]

Learn More December 10, 2009

Grist Online Fundraising

Last week, I received an email fundraising pitch from Grist, the environmental e-magazine … A Beacon In The Smog. I thought it was very well put together … 1. It used video (you know I like that!). 2. It’s style and tone was totally consistent with the Grist brand — used humor nicely. 3. Most […]

Learn More December 9, 2009

Finding Red Balloons

Here’s a fascinating Defense Department experiment that nonprofits can learn from. DoD offered a $40,000 prize to whomever was first to locate ten red balloons placed in various locations around the US … some in very obvious places, some not so obvious. The balloons were eight meters in diameter. The winning team, from MIT, found […]

Learn More December 8, 2009

Holiday Online Giving Will Top $4 Billion

Based on research conducted for them by Forrester Research, Convio estimates that online giving to nonprofits in the US will top $4 billion this holiday season (Nov 1-Dec 31 — up from $3.1 billion in 2008). The Convio study is full of other tidbits on how donors are using internet-based tools and resources to assist […]

Learn More December 7, 2009

No More Impulse Giving?

I read an article that proffered various "new marketing realities" that marketers need to consider coming out of the recession (if and when!). Among the observations: "Customers are no longer buying on impulse. They don’t have the access to credit they used to have, and they’re hoarding their limited resources. Bottom line: They’re spending less." […]

Learn More December 4, 2009