Award Winning Blog - Agitator

What Is “Relevant”?

To a communications or fundraising professional, "what is relevant" to my target audience or prospect is — or should be — the threshold question. Relevance to the receiver — not you the sender — is what determines whether your message or appeal has the remotest chance of penetrating the media clutter, as well as all […]

Learn More August 14, 2009

Salvation Army Scores Online

I love this online fundraising campaign run by the Salvation Army in the Detroit region. And I also love the fact that they employ someone (that would be Michelle St. Pierre) with the title, Director of Integrated Marketing! Somebody out there gets it. This campaign was put together with e-Miles, a web loyalty operation that […]

Learn More August 13, 2009

Email: Electronic Direct Mail?

No, says e-marketer Loren McDonald. Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]: 1. Email strategy — know how to create an email marketing plan and program that maximize the channel’s capabilities. [Always happy to see strategy at the top […]

Learn More August 12, 2009

Knows Nothing About Fundraising

Or at least that’s what Jason Falls claimed on his blog, Social Media Explorer. Then he proceeded to pass along the advice he had offered in a webinar on behalf of National Safe Place. The organization is headquartered in Louisville and started as a program of the YMCA there in 1983. They now have 140 […]

Learn More August 11, 2009

The Online Winner Is …

B.L. Ochman, for my money, is one of the better social media strategists around. In this post, she critiques two online contests, finding one a clear winner … the other a distinct loser. Or, as she puts it: One rocks, one sucks. Here’s an excerpt: "Two current contests involving social media are a study in […]

Learn More August 10, 2009

Online Video Soars

Here’s the latest report on online video use from Pew Internet Project. As the charts below indicate, 62% of U.S. online adults have watched online video. Amongst those with broadband access, that figure is 69%, with nearly one-in-four watching in any given day. Online video watching significantly exceeds use of online social media, our lead […]

Learn More August 7, 2009