Award Winning Blog - Agitator

Get “Fluent” Re Social Marketing

Fluent: The Razorfish Social Influence Marketing Report is one of the most provocative pieces of work I’ve seen on marketing via social media. While it’s a business-building white paper, from one of the biggest and most experienced interactive marketing and technology companies in the world, there’s no harm in that. The report is bound to […]

Learn More September 16, 2009

Tapping The Potential Of Missionaries

Last week Seth Godin, as he often does, posed an important ‘what if?’ with huge implications for fundraisers and advocacy campaigners: What if you knew which of your constituents had “clout” in terms of their capacity to spread ideas and help your organization break through the noise and spread the word on your behalf? In […]

Learn More September 15, 2009

Internet And Civic Engagement

OK, summer is over, you’ve had a week to get back into work mode, and so The Agitator is ready to offer some heavy lifting this week. We’ve been saving up some important stuff on social media. First up is a new report from the Pew internet Project, called The Internet & Civic Engagement. As […]

Learn More September 14, 2009

Giving: A Luxury Or A Need?

Yesterday The Agitator asked how donors might be sizing up their financial situation these days, given that some surveys indicate increasing optimism about the economy. Is the glass half-empty, or half-full? Here’s an article from the Washington Post that looks more anecdotally at the current spending attitudes of the top 20% of U.S. households in […]

Learn More September 11, 2009

Glass Half-Full, Or Half-Empty?

Recent surveys on consumer confidence and expectations about the economy will separate optimistic fundraisers from the pessimists. Typical of what I’m seeing is this survey released last week by Harris Interactive. It reports that only 24% of Americans see their own household’s financial situation getting better in the next six months. On the other hand, […]

Learn More September 10, 2009

Learning From Retail Email

If your nonprofit is raising much money online, you’re probably doing it via "old-fashioned" email campaigns, not social media (yet). And if that’s true, here’s a blog you might want to follow … The Retail Email Blog Written by Chad White at email marketing firm Smith-Harmon, this blog tracks email marketing campaigns of some 100 […]

Learn More September 9, 2009