Award-Winning Blog


Boldly And With Outrageous Hope

Now that most of my fellow copywriters are focusing on year-end and holiday efforts, I want to share an unconventional but extraordinary appeal I received from an unusual source. Margaret Battistelli is the energetic and skilled Editor-in-Chief of Fundraising Success magazine and, probably like you, I hear from her a lot via emails announcing webinars, […]

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Speaking Of Back To The Basics!

For those of you who really do want to download Lisa Sargent’s 99 Nonprofits, try this link. My error. Still learning to cut & paste … which could explain why I’m so focused on the basics! Tom

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Online Fundraisers – Back To Basics

Last Wednesday, I was pretty hard on nonprofits for not getting the basics right with respect to online fundraising, instead using scarce energy and resources to plow into the hottest new thing, like Twitter. That post generated some interesting comments, which I hope you’ll go back and read. When I wrote that post, I had […]

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Alexandria – Online Giving Mecca

No, that’s not Alexandria, Egypt (a fascinating city by the way). It’s Alexandria, Virginia — according to Convio, the top city in America (with population over 100,000) in terms of per capita online giving. Convio’s used online fundraising figures from its clients ($750 million in 2008, topping that in 2009) to come up with the […]

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Barriers To Online Fundraising Success

An article on October 13 regarding nonprofits’ online success (or lack thereof) in Fundraising Success began like this: "Nonprofit organizations are resource constrained, as we all well know. According to a 15-question survey Convio conducted between September 2008 and October 2008 of 60 nonprofits, the most common response regarding their organization’s top barrier to success […]

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Best Nonprofit Taglines Announced

Getting Attention blogger Nancy Schwartz today announced the 2009 winners of her annual "Nonprofit Taglines Awards" competition. More than 4,800 nonprofit professionals voted on sixty finalists from 1,702 entries. Says Nancy: "The awards program is designed to encourage nonprofits to effectively use taglines, a high-impact, low-cost marketing tactic often overlooked or under-emphasized by nonprofits. A […]

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