Award Winning Blog - Agitator

Cause Marketing Grows

Here are two recent articles from Marketing Daily describing the current state of play of cause marketing in the U.S. In the first, sponsorship giant IEG projects that $1.55 billion will be spent on cause marketing in 2009. IEG cites survey data saying that 41% believe companies should increase their spending on cause marketing, as […]

Learn More August 20, 2009

Hispanic Trending

Lately I’ve added another source to my daily email feeds … Hispanic Trending. Hispanic Trending, the work of marketing consultant Juan Tornoe, compiles a handful of articles from various sources each day that give insight into the Latino community — everything from political dynamics to "what’s hot" for Hispanic consumers. Tornoe also writes a blog […]

Learn More August 19, 2009

Is Twitter Suicide The Only Option?

Writer and occasional fundraising consultant Ken Burnett has been struggling lately with Twitter. In this blog post, reproduced below with permission, he vents his frustrations and offers a solution. I thought you might enjoy his tribulations. Or as Ken asks: Is it time for Twitter Elite? Or is Twitter suicide the only option? I […]

Learn More August 18, 2009

Kid Philanthropy

Here’s a great story from the Washington Post about young people — ages like 11, 12, and 13 — and their fundraising activities. Zach Bonner set out to help homeless kids in his area of Florida. Now his Little Red Wagon Foundation has generated 27 trailer trucks of aid, received a $25,000 check from Elton […]

Learn More August 17, 2009

What Is “Relevant”?

To a communications or fundraising professional, "what is relevant" to my target audience or prospect is — or should be — the threshold question. Relevance to the receiver — not you the sender — is what determines whether your message or appeal has the remotest chance of penetrating the media clutter, as well as all […]

Learn More August 14, 2009

Salvation Army Scores Online

I love this online fundraising campaign run by the Salvation Army in the Detroit region. And I also love the fact that they employ someone (that would be Michelle St. Pierre) with the title, Director of Integrated Marketing! Somebody out there gets it. This campaign was put together with e-Miles, a web loyalty operation that […]

Learn More August 13, 2009