Award Winning Blog - Agitator

New Zealand War Machine

From our Agitator backlist … Happy Holidays! I don't know what this post has to do with anything, but here goes … Just saw a pie chart depicting how New Zealand government was going to spend its 2007 budget, totalling NZ$56.1 billion. A whopping 3%, or NZ$1.7 billion is allocated to “Defence.” I suppose that's […]

Learn More December 26, 2007

A Christmas Carol To Leave You Smiling

To get into a wonderful holiday spirit, listen to this remarkable rendition of O Holy Night. [Just click directly on the song title. It will take a few moments to activate your media player and download, but it's worth it. Don't forget to turn your audio on.] The Agitator Guarantee: This performance will leave you […]

Learn More December 23, 2007

The Nonprofiteer Is, Well, Agitated

And we love it! Today she takes a whack at those who complain that there are too many nonprofits out there. (The Agitator confesses to having “fewer is better” days.) Her argument in a nutshell: If our political system was remotely responsive (jabbing her finger in particular at whimpy Democrats on privacy and Iraq funding […]

Learn More December 21, 2007

Kudos to SickKids Foundation

Claire Kerr thinks her colleagues at Toronto's SickKids Foundation deserve an Agitator raise for making it easier for donors to make tribute gifts online. Here's her story … Hi Agitator ! I was inspired by your You Deserve a Raise column to tell you why I think a group of people at my own charity […]

Learn More December 20, 2007

Using Creative To Build Relationships

Thanks to Ann Handley at Marketing Profs for this post about a marvelous piece of creative. Not just creative to please its creator, but an effort to make a routine communication — a mundane one in the hands of most marketers — both stand out and trigger an emotional connection. What follows is a shipping […]

Learn More December 19, 2007

1,210 Marketers Report Their Email Strategies

Marketing Sherpa has done another of its Benchmark Guides, this one on Email Marketing. An executive summary gives a preview of what over 1,000 email marketers are doing, and what's working for them. But the serious comparative data comes with a price tag … $347 plus S&H. If I were raising $350,000+ from email appeals, […]

Learn More December 18, 2007