Award Winning Blog - Agitator

Charity Navigator Panned

Writing as a guest on the Tactical Philanthropy blog this week, Michael Soper, formerly SVP of Development at PBS and WETA, has written the article I've just never gotten around to writing. The title tells it all: Strong Marketing of a Weak Success Measure: Charity Navigator Vital Mission Hides Flawed Rankings. Soper describes well how […]

Learn More November 21, 2007

The Secret Sauce Of Brand Loyalty

Here's a report on top brands as researched by marketing consultancy Brand Keys. #1 on the list is Google; #2 is Yahoo. Catalog-driven companies do well, led by L.L.Bean at #4 and J. Crew at #6 (Sears, Eddie Bauer and Land's End were in the top 25). The report cited above mentions convenience as a […]

Learn More November 20, 2007

Direct Mail Dinosaur Advice On Online Fundraising

Just like the title says, here are five useful tips on online fundraising from avowed direct mail dinosaur Karen Taggart at care2. Read the details here. 1. Segment your file. 2. Incorporate variable ask strings. 3. Code, code, and code some more. 4. Analyze your returns at the end of a series. 5. Evaluate success […]

Learn More November 19, 2007

Stand And Deliver

Here's a great, succinct list of tips for making effective stand-up presentations. From Chris Brogan, a blogger on social media & networking. Tom

Learn More November 16, 2007

Good Idea From North Carolina

Todd Cohen at Philanthropy Journal reports here on Nonprofit Awareness Month, a collective effort in North Carolina to foster awareness of the role nonprofits play in the state and to encourage volunteerism and giving. Something nonprofits in other states might want to try. Roger & Tom

Learn More November 15, 2007

Results From Agitator Survey

Today we are huddled in Washington, DC cogitating over how to improve The Agitator. It's our way of celebrating National Philanthropy Day in the US (in case you missed the parades). Meantime, we'd like to share the results of our recent Agitator reader survey, which will be guiding our direction. As of this writing, 154 […]

Learn More November 14, 2007