Award Winning Blog - Agitator

About Water Moccasins and Thinking Ahead

If you follow American politics and the tactics of the presidential campaigns on and off the web, you’re aware of ways they savage each other. But, have you really thought about how these same tactics can be easily and effectively used against your organization? Are you really aware of how much the damaging effects of humor, sarcasm […]

Learn More February 25, 2008

“The Mediocre borrow. Genius steals.”

George Bernard Shaw sure had it right when it comes to our trade. So much great, tried and true creative and campaign stuff out there, but so, so difficult to lay your hands on it. Until now! Enter SOFII, a new and wondrous web-based attic of fundraising creative and ‘how to’ wisdom that bills itself […]

Learn More February 22, 2008

More Online Shopping = More Online Giving

E-commerce merchants continue to train American consumers to buy online … and ultimately, to give. That’s my conclusion from the latest Pew Internet Project report on online shopping. Two-thirds of online users have purchased a product online, such as books, music or clothing. And 81% have used the internet to do research about a product they were […]

Learn More February 21, 2008

Sick Cows. Sick Abuse. And a Vigorous, Effective Response.

Fallout from the dramatic and disturbing undercover video of the gross abuse of sick cows in a meat processing plant in California continued to capture the attention of the national and international tv networks and newspapers this week. The video, shot by an undercover agent for the Humane Society of the United States, triggered the […]

Learn More February 20, 2008

10 Billion Views

That’s how many online videos were watched in the US in December, making it the biggest viewing month since measurements began, according to the latest figures from comScore. One in three views occurred in a Google site (3.2 billion on YouTube). The next closest competitors, Fox Interactive Media and Yahoo, had less than 4% each. Online […]

Learn More February 19, 2008

Threat To Direct Mail

Here’s a subtle example of the "forces" aligning to diminish the future viability of direct mail. Seth Godin writes here about "Profligate." He makes the point that consumers increasingly will be offended by wasteful packaging. It will affect their purchase decisions. Apply that to "wasteful" direct mail. Environmental groups in particular have always felt varying degrees […]

Learn More February 15, 2008