Award Winning Blog - Agitator

Want Response? Tell A Story

How many times have you heard it? The best way to get attention and communicate your message is to tell a story. Imbed your brand, your key fact, your call-to-action in a story and you will be taking advantage of the emotional processing that governs and adds significance to all information processing that humans do. […]

Learn More November 9, 2007

The $90,425 Direct Mail Donor

In his November newsletter, direct mail maven Mal Warwick tells this story. A donor makes a first gift of $5 in response to an advocacy group in 1984. Then makes 25 more gifts over the next 22 years, totaling $425. Then makes a bequest of $90,000 in 2007! Many — maybe most — major charities […]

Learn More November 8, 2007

Ethnic Marketing — Focus On Niche or Need?

Nonprofits — unless specifically focused on servicing or mobilizing a particular ethnic population — increasingly must communicate with an ethnically diverse audience. And a real trap when marketers and communicators begin to plan how to reach this diverse audience — especially when all the planners are the same color — is to break it down […]

Learn More November 7, 2007

Planetary Society Rock(et)s On YouTube

By now you realize we're fans of online video! See Video Rules The World and Have You Watched An Online Video Today?, among other posts. We're glad someone is listening! Agitator reader Monica Bosserman Lopez at The Planetary Society reports that we inspired her to write and produce a video for TPS, using her son […]

Learn More November 6, 2007

Marketing Your Organization Via Facebook

Another great resource from Marketing Sherpa: How to Market Yourself & Your Company on Facebook — 11 Steps & Strategies. All pertinent to marketing your nonprofit or cause via Facebook. And while mechanics are different, same underlying principles will apply to using Google's new OpenSocial platform, which enables adding social features to any website. ONLY […]

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Online Targeting — Too Precise For Comfort?

Every fundraiser, every issue advocate reading this post targets his or her audience. At least you should. But how far are you prepared to go? The targeting tools available for getting a precise message to a precise prospect in the online medium are truly awesome … and commensurately frightening and increasingly controversial. Your online behaviors […]

Learn More November 5, 2007