Award Winning Blog - Agitator

Toy Safety Pushed With Animated Video

Finding it tough to cut through the clutter and get folks — media, citizens, donors — to pay attention to your message? Consider using online video. Here's a great example from Consumers Union, who is using this animated video to drive home their message about toy and food safety. In the USA we have 15 […]

Learn More January 10, 2008

10 Best, 10 Worst Communicators

Bert Decker is a renowned communications trainer and executive coach. He's NBC Today's communications commentator, coach to Nancy Pelosi, author of several best-selling books on public speaking, etc. Here's his list of Top 10 Best and Worst Communicators for 2007. Best Mike HuckabeeDr. Mehmet OzAl GoreBen ZanderMaria BartiromoTony DungyGlenn BeckDr. Jim DobsonSteve Jobs, Guy Kawasaki, […]

Learn More January 9, 2008

Forget The Mistletoe, Concentrate on the Mistrust

OK, you've had plenty of time to revel in the year-end returns and swap stories about the holiday office party. Now it's time to turn over a new leaf for the New Year and pay serious attention to a problem we've been warning about over and over–the problem of donor loyalty and retention. The current […]

Learn More January 8, 2008

Five Trends to Heed and Benefit From in 2008

Tom and I aren't in the crystal ball business, but we do take some pride in spotting significant trends with the potential to help or harm our readers and the causes they serve. Here are our top five trend picks for 2008: 1. Donor acquisition and retention will continue on a downward spiral. An uncertain […]

Learn More January 7, 2008

What Do You Know About Mom?

Moms spend $2.1 trillion annually and control 85% of household spending. In certain categories of nonprofits, we suspect a lot of your donors are moms, for example, child welfare & international child sponsorship organizations, certain health charities, the environment. Here are some observations, based on a six-month online networking project with millions of moms, about […]

Learn More January 4, 2008

Is Anyone Wearing Your Tatoo?

MarketingProfs published an intriguing piece on Dunlop Tires and an offer Dunlop made at a recent trade show … let them tattoo the Dunlop logo on your body and you got a free set of tires. Apparently hundreds of Dunlop enthusiasts are now on a tattoo waiting list. Talk about brand loyalty! This got me […]

Learn More January 3, 2008