Award-Winning Blog


YouTube And Politics

Sticking with the same topic for an unprecedented two days in a row, here's more on YouTube's blossoming role in U.S. politics. Depending on your biases and crystal ball, YouTube will be either: The primary avenue going forward for political dirty tricks in the form of fraudulent, deceptive and misleading attack videos; The ultimate lens […]

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Political Fundraising As It Should Be

Last week I received an excellent email fundraising appeal from John Edwards. Whatever your candidate preferences, this appeal deserves high marks — and your attention — for two reasons. You can view the effort here. First, it illustrates smart use of online video technology, in this case leveraging the enormous reach of YouTube and involving […]

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Cinco de Mayo

Folks of Mexican heritage will be celebrating Cinco de Mayo on Saturday, commemorating Mexico's defeat in 1862 of a French army of occupation. Perhaps by 2062, Cinco de Mayo will be a national holiday in the US, as an observance of the importance of Mexican heritage citizens in America. We suspect many Americans would like […]

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Measuring Up: Why Do Donors Give?

We were taken with The Nonprofiteer's recent post, Meditations of the Idle Rich, in which she ruminated about her own motives and behavior as a donor. Speaking of herself, she confessed: “…she doesn't know what, precisely, she's doing with her charity — repaying debts, or enacting ideals, or solving problems, or ameliorating suffering. Needless to […]

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Do You Read?

Have you read a book lately about some aspect of your nonprofit marketing or communications or management craft? Or about broader social trends that might influence the future of your cause or charity? Or about the psychology, sociology or even physiology that shapes behaviors like joining and giving? In a post about the value of […]

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Aging Progressive Donors Still Rock

The over-60-years-old direct mail donors who have fueled most progressive causes and charities over the years might be passing the torch to Boomers, and even younger online donors. But they'll certainly go out in style, as this music video shows! Turn up your audio and click here to view. Caution to the impressionable: Militant donor […]

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