Award Winning Blog - Agitator

Who Is Your Chief Digital Officer?

Taking a step that's relevant to nonprofit marketers, advertising giant Ogilvy North America just announced its appointment of a “Chief Digital Officer.” This move reflects the ascendancy of all forms of digital communications in today's marketing environment. What would a Chief Digital Officer do at your nonprofit? It's a bigger and more crucial role than […]

Learn More April 9, 2007

Danger Ahead?

Target Analysis Group yesterday released the fourth quarter results from the their Quarterly Index of National Fundraising Performance. The good news is that the post-tsunami and post-hurricane revenue declines that dominated most of last year have come to an end. The bad news in Helen Flannery's and Rob Harris' analysis is the revelation of a […]

Learn More April 6, 2007

From Risk Comes Reward

Giving advice all nonprofit marketers should heed, marketing maven Seth Godin urges us to take a risk. He's talking about commercial marketing and notes that creating buzz about a product or service is directly proportional to the degree of risk taken. Sure there will be failures, but just doing the “same old, same old” is […]

Learn More April 5, 2007

We Overshot

Obama barely gave us enough time to embarass ourselves with our fundraising predictions … he must have been reading The Agitator to time his fundraising announcement! He reported today that he raised $25 million in the 1st Quarter, from 100,000 donors. Of this, $6.9 million was raised online from “more than half” of those donors. […]

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Obama $$ Prediction

“OK,” you're saying, “you guys have a cute blog, but do you really know anything about fundraising?!” So we'll put our reputations on the line … Tom predicts Obama will report $35 million in 1st QTR contributions. Roger says $29.5 million. Both figures exclude any transfers from his Senate campaign. Anyone care to join the […]

Learn More April 4, 2007

Building Relationships With Online Surveys

Email marketing vendor silverPOP offers this brief white paper on how to use survey tactics to enhance your email marketing efforts. These tactics can be profitably employed for nonprofit fundraising. The bottomline is that success at email marketing is all about relevance, relevance, relevance of messaging to the individual prospect. While pertinent data to drive […]

Learn More April 3, 2007