Award Winning Blog - Agitator

Credit Cards Are Your Friends

Here's a pithy post on continuity giving from consultant Jim Killion, courtesy of DMA's The Integrator. Talking about the $$ power of monthly giving, Jim notes that credit card giving is the key to success, and suggests three tactics for maximizing your fundraising return: Tailored reporting — no auto-responder thank you's for these folks Targeted […]

Learn More June 20, 2007

First Aid For Introverts

Acolytes of the Myers-Briggs personality profile project that 51% of Americans are introverts. And even introverts in the nonprofit marketing biz face days when they must undertake that most dreaded chore … sell themselves! Many would say that the messenger is as important to successful persuasion as the message itself. I'm convinced that's true. In […]

Learn More June 19, 2007

Nothing Like Passion In Politics

Last week we reported on the impact of video watched online … it gets people to do things! The data on online video use we cited was a year-old, ancient in the web timescale, so here's some new data from ComScore, from March 2007: 71% of US internet users, or 126 million folks, streamed 7 […]

Learn More June 18, 2007

Is Tele-Fundraising Dead?

Thanks to Don't Tell the Donor, we saw a news report recently that the Republican National Committee had fired all 65 of its in-house telemarketers. Figures given by one solicitor indicated that 2007 phone contributions might be down nearly 40% from 2006. We wondered, “Is this just the result of a lousy political climate for […]

Learn More June 15, 2007

Impressive Stats For Online Video

Slaggards that we are, we've only now discovered some impressive stats on consumer use of and response to online video, including online advertising, released by the Online Publishers Association. Although the figures relate to commercial use of online video, nonprofit marketers interested in testing the medium for fundraising, lead generation or activist recruitment (which should […]

Learn More June 14, 2007

Amnesty International’s Eyes On Darfur

Here is a brilliant use of internet technology (to say nothing of satellite technology) to advance a cause … hopefully saving lives. Amnesty International has created a website, Eyes on Darfur, which uses satellite photography to monitor and compile evidence of the violence in Darfur. Along with continually updated satellite imagery of villages throughout the […]

Learn More June 13, 2007