Award-Winning Blog


Just Write The Check, Please!

There … we've said it. We're reacting to a bunch of things … A recent article in the New York Times, “Write a Check? The New Philanthropist Goes Further,” which opens: Many wealthy Americans are no longer content to bequeath their money to favorite causes in their wills. Instead, they are creating a strategic plan […]

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Anonymity Sucks

Yes, anonymity sucks. Whether in the context of … Posting a “Big Sister” Hillary video. Writing an blog “evaluating” charities. Making a “Comment” on someone's website or blog. Sneaking a contribution to a political candidate. Faking “grassroots support” for a legislative goal. Hiding behind an e-mail nom de plume. Anonymity used to attack or manipulate […]

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MarketingSherpa

A recent post by Nancy Schwartz at Getting Attention reminded The Agitator just how valuable MarketingSherpa is. Gail was touting Marketing Wisdom for 2007, their annual compilation of best marketing lessons. All sorts of marketers submit items about something they learned in the previous year, and the editors at MarketingSherpa pick out and publish the […]

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Online Marketing – Theory & Practice

Today we're offering two kinds of nourishment. For those who'd like to learn by reflection, in this case on the changing nature of the digital marketing environment — diminishing impact of traditional media, proliferation of consumer-generated media, new communications gadgets, enormous challenges to measuring media effectiveness, and other mega-trends — we point you to this […]

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Mobile Advocacy

Today we're happy to introduce Katrin Verclas as a new Guest Agitator. Katrin runs the Nonprofit Technology Network (NTEN), the membership organization of nonprofit pros who use technology to advance causes. She also coordinates and writes for MobileActive.org, a network of actvists using mobile phones for citizen engagement. While we've invited Katrin to write about […]

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“Must” Weekend Reading From Pew

Pew's Project for Excellence in Journalism has just released State of the American News Media, 2007: Mainstream Media Go Niche. If news coverage matters to your nonprofit, and your role involves scratching for some, then you should read this report … or you oughta be fired. How the news biz is struggling to remain viable […]

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