Award Winning Blog - Agitator

Macaca – Viral Video Case Study

Remember “macaca” in the Allen v. Webb campaign? Thanks to Colin Delany at e.politics, here is a case study underscoring that not all viral communication successes just happen. Delaney, reporting on a presentation by Webb campaign manager Jessica Vanden Berg, describes the old-fashioned media hustling that made “macaca” a household word … at least in […]

Learn More December 11, 2006

Picture Worth A Thousand Words

Confess! Do you ever do this? We saw this on Seth Godin's marketing blog. As he captioned it: “Not my job!” From cleaning out the office fridge to cleaning up someone else's dirty data or their “not-quite-there” draft, we all side-step responsibility from time to time. But let's resolve to do it less! PS: Don't […]

Learn More December 10, 2006

E-mail Experience Here

The E-mail Experience Council is an affinity group for e-mail marketers, mostly folks from the commercial world as best we can tell. They're worth checking out if you're doing any e-mail fundraising. Is anybody NOT?! In particular, they have a growing “white paper library” of articles, case studies, stats submitted by members (it's free to […]

Learn More December 9, 2006

Why Agitate?

Way back in August, in a post called Why the Smorgasbord?,we talked about the raison d’etre of The Agitator, saying in part: We believe the “empowered consumer” is now also the “empowered donor” and the “empowered activist.” And non-profit marketers — whether raising money, seeking activists, or trying to get a message out — will […]

Learn More December 8, 2006

Tis The Season For E-Fundraising

We don't know about you, but we've already begun to get a blizzard of e-mail fundraising appeals as the year ends. Some of them aren't particularly well-conceived or executed. Some are. You might be well into planning your year-end e-marketing campaigns, but it's never too late to consider some of the experience that's out there. […]

Learn More December 7, 2006

Sharp Enough for Acumen Fund?

We noticed on Seth Godin's blog that Acumen Fund is looking for a Chief Development Officer. From what we know of Acumen Fund, this is not a job for a “been there, done that” development officer. The Fund has a decidedly entrepreneurial style, and we suspect the right candidate needs to be a breaker of […]

Learn More December 6, 2006