Award Winning Blog - Agitator

Don’t Bother Reading This …

Unless you're a serious student of marketing. Max Kalehoff of Nielsen BuzzMetrics posts this interesting discussion of consumer “engagement” in today's democratized (i.e., consumer-controlled), fragmented media environment. The commercial marketing world is a-twitter these days over the concept of “engagement” (which essentially means getting your customer to be more involved with your brand). They're devoting […]

Learn More October 10, 2006

Imbabazi

What a life! The Washington Post reports the death of Rosamond Carr, who at age 82, after the horrific massacres in Rwanda in 1994, started an orphanage for Rwandan children, called Imbabazi … meaning: “a place where you will receive all the love and care a mother would give.” She had lived in Rwanda since […]

Learn More October 8, 2006

Mmm, Mmm Good

Never at a loss for interesting posts with some fascinating factoids our friends over at Don't Tell The Donor continue to follow and report on cause-related marketing efforts involving breast cancer. This time on Campbell Soup's switch from their classic red and white cans to a pink model in support of National Beast Cancer Awareness […]

Learn More October 7, 2006

Study On Emails To Congress Stirs Hornets’ Nest

A few days ago, the Washington Post's Jeffrey Birnbaum reported under this headline, Study Finds Missed Messages on Capitol Hill, that six of the top ten vendors for email campaigns targeted at Congress failed to deliver half or more of their e-messages. His report was based on a study done for Capitol Advantage, a leading […]

Learn More October 6, 2006

The Winning Cartoon Is …

Nick Allen of Donor Digital impartially (his firm wasn't involved) commends this online campaign from the Union of Concerned Scientists. Called Science Idol, the campaign gives activists the chance to vote on a winning editorial cartoon dealing with political interference in government-sponsored research and reporting. 18,000 citizens chose from a dozen finalists. And here's the […]

Learn More October 5, 2006

“A lot of people almost helped her…”

“…but almost giving is the same as not giving at all.” The image of an elderly woman sitting forlornly in an apartment helps the Ad Council's new campaign called “Generous Nation” make a compelling point: when it comes to giving, almost doesn't count. Another commercial in the series features a man trying to walk up […]

Learn More October 4, 2006