Award-Winning Blog


Get A (New) Life!

Is your real world spinning out of control? Need to escape? Or are you generally on top of things and just looking for new challenges? Then enter the latest new worlds of online 3-D virtual reality. Create a new identity, furnish an apartment, set up a business, launch a nonprofit, run for office, get married, […]

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Don’t Bother Reading This …

Unless you're a serious student of marketing. Max Kalehoff of Nielsen BuzzMetrics posts this interesting discussion of consumer “engagement” in today's democratized (i.e., consumer-controlled), fragmented media environment. The commercial marketing world is a-twitter these days over the concept of “engagement” (which essentially means getting your customer to be more involved with your brand). They're devoting […]

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Imbabazi

What a life! The Washington Post reports the death of Rosamond Carr, who at age 82, after the horrific massacres in Rwanda in 1994, started an orphanage for Rwandan children, called Imbabazi … meaning: “a place where you will receive all the love and care a mother would give.” She had lived in Rwanda since […]

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Mmm, Mmm Good

Never at a loss for interesting posts with some fascinating factoids our friends over at Don't Tell The Donor continue to follow and report on cause-related marketing efforts involving breast cancer. This time on Campbell Soup's switch from their classic red and white cans to a pink model in support of National Beast Cancer Awareness […]

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Study On Emails To Congress Stirs Hornets’ Nest

A few days ago, the Washington Post's Jeffrey Birnbaum reported under this headline, Study Finds Missed Messages on Capitol Hill, that six of the top ten vendors for email campaigns targeted at Congress failed to deliver half or more of their e-messages. His report was based on a study done for Capitol Advantage, a leading […]

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The Winning Cartoon Is …

Nick Allen of Donor Digital impartially (his firm wasn't involved) commends this online campaign from the Union of Concerned Scientists. Called Science Idol, the campaign gives activists the chance to vote on a winning editorial cartoon dealing with political interference in government-sponsored research and reporting. 18,000 citizens chose from a dozen finalists. And here's the […]

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