Award-Winning Blog


McDonald’s Hummer Bummer

I'm a big fan of cause-marketing relationships that spring from sincere public service commitment on the part of businesses, and provide genuine win-win benefits to both the corporate and non-profit parnters. But here's a case of McDonald's, who touts its corporate responsibility in many areas, including the environment, totally screwing up. How? As reported by […]

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Latino America Celebrates

This weekend begins a month of recognition of the Hispanic heritage of America's 42 million Latinos. For those who should be thinking about how this segment of America might be enlisted in your cause or charity, here are a few useful articles and sources. The Hispanic Population — One Market or Many? provides a concise […]

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A Winner – Heifer International Donor Loyalty Program

Nothing is better than seeing an organization “get it right.” Heifer International does just that with their Heifer Voices Advisory Panel. Instead of just worrying about donor loyalty and retention or talking about establishing a donor centric approach to fundraising, Heifer is truly engaging their donors with this online program. In January, a team led […]

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And The Nominees Are …

Politics Online has announced twenty nominees applauded for their innovative use of the internet in the political and advocacy arenas. Go here to cast your vote and be inspired by some very creative and important initiatives. Nominees span the planet, including South Korea, Ireland, Venezuela, Germany, Spain, Australia, Greece, the UK and US, as well […]

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New Tax Incentives For Giving … But Get Cranking!

Holly Hall and Elizabeth Schwinn of The Chronicle of Philanthropy have written an excellent overview of tax incentives that will affect major gifts and bequests. Their article appears in the September 14th issue of The Chronicle and is available free online here. Unlike most of the trade coverage involving taxes, this piece cites hands-on examples […]

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Remembering 9/11

The outpouring of the generosity that followed in the hours, days and weeks after the assaults on the World Trade Center and the Pentagon five years ago today clearly demonstrated that the World Wide Web had suddenly come of age. Virtually overnight the importance of this new medium became apparent. Yet none of the major […]

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