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Hot Jobs at Grist

Award-winning e-publication Grist, where intelligence and edge mix nicely to serve up environmental news and commentary, has two key job openings. They're looking for a Development Director and an Executive Editor. Positions are in Seattle. Here's your chance to shape environmental dialogue in America. Grist has 600,000 monthly visitors, excluding ours. Adding our visits would […]

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Fleeing Flying

In his Changing the Air Travel Story post today, Seth Godin speculates that less and less business travel is inevitable, given the latest terrorist threats and resulting precautionary measures. I never liked to fly, and for years made my weekly business trips from DC to NYC on the Metroliner. As a result, I watched one […]

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Polarization

On the one hand … The Pew Research Center just released a report on Americans' attitudes on social issues, in which they conclude: “Despite talk of 'culture wars' and the high visibility of activist groups on both sides of the cultural divide, there has been no polarization of the public into liberal and conservative camps.” […]

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The Decline and Fall of Direct Mail Creativity

“The letters are lousy, with the content dictated by lawyers and then created by Neanderthals who don’t have a clue what they’re doing and who are psychologically incapable of making an emotional connection with the reader.” Hmmm. Just what I was thinking as I leafed through a random pile of direct mail packages that had […]

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Three Cheers for the Salvation Army

Awhile back, Guest Agitator Jerry Huntsinger took the Salvation Army to task for having a billion dollar plus “reserve” fund. While not suggesting any wrongdoing, he basically appealed for greater transparency in non-profit financial reporting, and he did wonder how to reconcile asking individuals for coins and dollar bills in the red kettle while such […]

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Rate Your Website’s “About Us” Page

How effective is your website's “About Us” page? Is it just an afterthought? Just some organizational boilerplate? This article argues that “About Us” pages should be customer-centric (think: donor or member-centric) rather than company-centric. It even offers a calculator that will score your page on its customer focus. Does your “About Us” page answer these […]

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