Award Winning Blog - Agitator

$1 Billion – The Ultimate Matching Gift?

Or a political scam? I'm delighted President Bush has acknowledged that maintaining America's national parks requires an investment of $3 billion over the next ten years, the run-up to the 2016 centennial of the park system. Just as I was delighted last year when he created the largest protected marine reserve in the world. Clearly, […]

Learn More February 12, 2007

Best Ever Direct Mail – National Psoriasis Foundation

Here from Catie Coman at the National Psoriasis Foundation is a “best ever” fundraising appeal to current donors. Catie says: “This pulled an amazing 18% response rate from our active donors. Its one of the most successful direct mail pieces in the history of the organization.” Two small observations about this letter. First, it offers […]

Learn More February 11, 2007

It’s The Headline, Stupid!

So warns marketer & blogger Lewis Green, pointing us to a very useful article at CNET News on the crucial importance of headlines in driving web traffic. With a huge proportion of web browsing driven by the use of search engines, headlines should — and can — be written adroitly to appeal to the search […]

Learn More February 10, 2007

Five Rules Of Viral Marketing

Sean Carton of web strategy and design firm idfive offers some useful insights on viral marketing. We'd all like to come up with the irresistably clever online video, gimmick or other message that rolls up a million views in a month for our cause at virtually no cost. But it's not so easy … and […]

Learn More February 9, 2007

Online Fundraising Predictions

In what year, if ever, will online fundraising surpass direct mail fundraising in annual dollars raised? Send us your answer this week, with an explanatory sentence or two, and we'll publish it next week. Consider this background first. Media Life magazine just reported a prediction from respected JupiterResearch about the leveling off of online sales […]

Learn More February 7, 2007

Growing A Nonprofit Brand

Intercept. Interpret. Invite. Intrigue. Inspire. These are the words that come to mind when I think about how I would establish and grow a nonprofit brand. Intercept: perhaps nothing requires more marketing creativity today than getting in the face of your target audience with a relevant message at a ripe moment. Fortunately, even as the […]

Learn More February 6, 2007