Award Winning Blog - Agitator

Best Ever Direct Mail – Nature Conservancy of Canada

David Love sends us this “Best Ever” direct mail package seeking legacies for the Nature Conservancy of Canada. Here's his description of the mailing and the response it generated. The mailing asked the loyal supporters of the Nature Conservancy of Canada to consider leaving a legacy to the organization. As you can see from the […]

Learn More February 4, 2007

Diversifying Your Donor Base

Philanthropy Journal has published a nice series of articles on the changing nature of America's prospective donor base, and how nonprofits can address the challenge of appealing to younger generations, as well as more racially/ethnically diverse donors. We especially liked Todd Cohen's piece, “Diverse donors pose challenges.” It sets the stage by describing key demographic […]

Learn More February 3, 2007

10 Fundraising Tips

Abny Santicola of FundRaising Success assembled this nitty gritty list of fundraising tips, covering both direct mail and online fundraising, as she cruised the DMA's recent Washington Nonprofit Conference last week. I liked #2, “rekindle the first love,” which basically says: when you know why a donor first gave (hopefully you keep a giving history […]

Learn More February 2, 2007

Best Kept Secret?

Since last August, Dalton Fuqua at Craver, Mathews, Smith & Company has been systematically monitoring the online communications streams of fifty nonprofits — a broad range including advocacy groups of all persuasions, educational institutions and health/medical organizations. He's been looking for interesting practices, patterns, innovations, trends, etc. I've had a peek at his findings and […]

Learn More January 31, 2007

More Online Benchmarking Data

Last week blank”>we reported on some internet giving benchmarking analysis prepared by Target Analysis Group and DonorDigital. Important data to digest and compare with your own online fundraising experience. Here's another online benchmarking analysis just released by Convio. Take a look. Convio presents a wide range of metrics culled from a panel of thirty Convio […]

Learn More January 30, 2007

What Political Campaigns Can Teach Nonprofits

With the 2008 presidential campaign underway, candidates like McCain, Clinton, Romney, Obama, and Edwards are already dueling for the “best internet campaign” honors. These articles from the Washington Post, as mainstream as it gets, and Clickz News, an internet marketing online trade pub, provide excellent overviews of the variety of online stratagies and tactics that […]

Learn More January 28, 2007