Award Winning Blog - Agitator

Poetry or Persuasion?

Once again the Pew Internet Project has produced a research masterpiece with its just-released study, Bloggers: A portrait of the internet's new storytellers. In addition to reporting all the valuable demographic data (12 million blog creators, 57 million blog readers), Pew drilled into the motivations and behaviors of bloggers, producing many rich insights. Looking at […]

Learn More July 21, 2006

If She’s An Anthropologist Hire Her for the Development Office!

There are 8.9 million millionaire households in the U.S., up nearly 50% in two years. The heads of those households could fill 100 football stadiums the size of Notre Dame's. But even if millionaires are now a common species, they are hardly homogenous. Just ask cultural anthropologist Larry Samuel of the firm Culture Planning. Although […]

Learn More July 20, 2006

We Should All Be Such Smart Marketers

The Kaiser Family Foundation has just issued a report on the online marketing of food products to kids. Looking at 77 websites from the likes of M&Ms and PopTarts, the study found that the sites overflow with clever engagement devices, like advergames (73%), sweepstakes (65%), on-demand TV ads (53%) and incentives to buy (38%). On […]

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Email Marketing: 2005 Benchmark Study

Q: What's the best day(s) for sending email messages to assure the best open and click-thru rates? A: Friday and Sunday are running neck and neck. Q: What type of lists generate higher response? A: Smaller lists work better than larger lists. In fact the larger the list the moredifficult it is to improve response. […]

Learn More July 19, 2006

Pods vs. Blogs

Nielsen/NetRatings reports that 6.6% of adult online users, or 9.2 million web users have downloaded audio podcasts in last 30 days, while 4.0%, or 5.6 million web users have downloaded video podcasts. This is comparable to the 4.8% who have published blogs. Back in January 2005 Pew Internet Project reported that 27% of internet users […]

Learn More July 18, 2006

More on Broken Models…Much More!

Here are the takeaways from an article on the demise of AOL by one of our favorite tell-it-as-it-is marketing gurus and Guest Agitator Denny Hatch. But you should really read the whole piece and milk it for all its wisdom! The lessons apply to non-profit marketing as well. If your business model has been a […]

Learn More July 17, 2006