Award Winning Blog - Agitator

Bated Breath and Hyperbole Aside, Here’s A Winner!

At a time when the Buffett gift is generating a lot of media attention about charities and their stewardship, it's worth revisiting this report from Public Agenda on donor attitudes toward charities. Good work despite its sometimes bated- breath tone and hyperbolic descriptions. The study, sponsored by the Kettering Foundation and Independent Sector takes the […]

Learn More July 2, 2006

Contrarian Approach to Legacy Marketing

At a time when most institutions' planned giving programs more resemble a tax seminar than anything noble and motivational the Legacy Giving Group has come up with a unique and measurable program. It will revolutionize the industry and no doubt send shivers through the establishment, let-keep-doing-it-the-old-way crowd. You can find a copy of the Legacy […]

Learn More July 1, 2006

Daily Fix – Marketing Blogs to Inspire You

Commercial marketing blogs have proliferated lately, and can be an excellent source of creative stimulation for non-profit marketers. The Viral Garden blog assembles a weekly top 25 list of marketing blogs based upon Alexa rankings of site visits. Two of my favorites are Seth’s Blog and Daily Fix, but hey, different strokes for different folks. […]

Learn More June 30, 2006

Donor Loyalty — the Holy Grail

Face it. Nothing sends more shivers up the line from Membership Director to CEO to Renewal mailing #1 isn't performing as well as last year!” Prospecting returns ebb and flow. We sigh. But nobody can tolerate an underperforming renewal series. We panic. Wouldn't we all enjoy donor retention rates marred only by death! Wouldn't we […]

Learn More

National Fundraising Performance Down in 1st Quarter of 2006

The Target Analysis Group has just released the Index of National Fundraising Performance for the 1st Quarter of 2006. It shows declines in most key measures of giving when compared to the 1st Quarter of 2005. Number of donors fell by a median of -4.6% Revenue remained essentially flat, falling by a median of -0.6% […]

Learn More

Online Video Fundraising Coming Soon?

As the 2006 election season heats up, vendors of online TV ads are promoting their new tools to campaigns. Online video advertising is blossoming alongside the deepening penetration of broadband access in the home. Seems like a no-brainer to me — a marriage of fine-tuned targetability and the impact of video. But it's new so […]

Learn More