Award Winning Blog - Agitator

Starting All Over

Marketing maestro Seth Godin has a thought-provoking post called “in the middle, Starting.” His bottomline: “Starbucks doesn't start all over again when someone walks in, and neither does your church.” Now he was relating his comments chiefly to the bloggers world. But the point is an interesting one for non-profit marketers. What do you presume […]

Learn More August 18, 2006

Al Gore’s Other Idea

While everyone has been watching Al Gore's high profile campaign to educate America about global warming, another media project of the unofficial President has been going well also. According to this in-depth profile in the San Francisco Chronicle, Gore's Current TV, his cable and satellite TV network, is turning a profit and reaching 30 million […]

Learn More August 17, 2006

Return on Attention

I came across a provocative posting by former McKinsey consultant, John Hagel, in which he coins the term: Return on Attention (ROA). His premise is that marketers must transition from a world of scarce shelf space (i.e., a relatively finite set of media options/channels through which they can “intercept” potential — essentially passive — customers) […]

Learn More August 16, 2006

Be There or Be Behind

The Institute for Politics, Democracy and the Internet is serving up a conference on social networks (MySpace, YouTube et al), user-generated web content and the political & advocacy implications of all this. This is a hugely important communications and citizen engagement playing field for progressive non-profits to master. Go! Attend! September 15 in Washington. And […]

Learn More August 15, 2006

Emotion & the Queen of Pop

Business Week has a fascinating report on the Chief Marketing Officer for Coca-Cola (aka The Queen of Pop), a dynamo named Mary Minnick. Here's a hint of the lady: “I tend to be quite discontented in general,” she told investors last December. “It will never be fast enough or soon enough or good enough.” Minnick's […]

Learn More August 14, 2006

YouTube – Viewer Beware

Here is a video spoofing “An Inconvenient Truth,” Al Gore's documentary on global warming. It's designed to appear as though an average “skeptical Joe” made it. But as ABC News reports, it's actually covert propaganda from an ExxonMobil PR firm. YouTube is a great place for advocacy groups to experiment creatively with getting your messages […]

Learn More August 13, 2006