Award Winning Blog - Agitator

The Revolution Should Be Tested

My inbox occasionally delivers a gem that’s just right for a timely post. Today, a longtime Agitator reader passed one along I can’t resist sharing. It starts off… MEMORANDUM To: High-Level Direct Marketers Who Are Political Conservatives (if this is not you, please do a friend a favor and pass it on). FROM: Richard A. […]

Learn More September 17, 2021

Emotion is a Rock

Geologists have lots of words for rocks. Linguists have lots of words for speech sounds. And those living in Arctic regions have lots of words for snowy and icy weather. For geologists and linguists, it’s their raison d’être and those living most of their lives in the cold need a more precise way to […]

Learn More September 15, 2021

AnalyzingTweets of Nonprofit Tweeters

A study from 2012 found nonprofits do a better job of ‘engaging’ with supporters over Twitter than with their websites. That’s probably a bit like saying there is more engagement in a phone call than a press release. After all, it’s written right there on the tin, Social Media. Nevertheless, one could always treat it […]

Learn More September 13, 2021

Is Your Fundraising and Advertising Reformation or Renaissance?

The last 15-20 years have seen a stunning decline in advertising effectiveness. Less effective ads are becoming more common. Copy-catting is one thing, copy-catting bad ideas is quite another. The traits of good advertising matter in video and static ads (print or digital) but also, copy. Some decree this mirrors culture and there’s historical precedent. […]

Learn More September 10, 2021

Are You Creating Pain for Your Donors?

My email inbox is still sore from its Labor Day weekend workout. As predicted a hyperbolic tsunami of email flooded forth from candidates and causes on both ends of the political spectrum. Failure to respond would result in an end to the world, a more dangerous and rapid rise in fascism (or socialism), and basically […]

Learn More September 8, 2021

Hats off to you Oregon

Today is Labor Day in the US and not to be outdone, Canada too, albeit with a Pat Sajak inspired extra vowel. But Oregon gets first mover status being the first to officially recognize the day as a public holiday in 1887. The Agitator is off today but not without a bit of Office Space […]

Learn More September 6, 2021