Award Winning Blog - Agitator

Should You Turn Supporter Care Over to AI?

No is the short answer. The longer one, you should be using AI to significantly boost productivity and increase the number of successful outcomes. It’s worth noting supporter care is more than donor care. There are plenty of charities (e.g., health, education) whose donors also make use of the program/services side of the house. This […]

Learn More May 1, 2023

Mind The Gap

Intended behavior vs. actual behavior. That they don’t match up perfectly seems to invite the misleading adage that ‘people don’t do what they say’. In fact, the intention to do something is a great predictor of actually doing it. This means the primary focal point should be on what influences my intention, secondarily, the gap. […]

Learn More April 28, 2023

The Moral Calculus to Giving

The giving decision often hinges on a moral judgement – is giving to help this person, place or thing the morally right thing to do? But two people can be a firm “yes” for different reasons since we don’t all use the same morality lens. There are five morality lenses onto the world. Care/harm: Sensitivity […]

Learn More April 26, 2023

Is Yours a “Bad Puppy” Email Schedule?

A frequent topic in our weekly Agitator editorial meetings is the gawd-awful frequency and quality of most email appeals. No matter how many times we cite the danger of overdoing this stuff and wrecking retention, driving away donors the practices of more, more, more continues. No doubt some fundraisers believe if someone gives you money […]

Learn More April 24, 2023

Pronouns Matter

I or we. You or us. He or she. Tiny words lumped into a category with articles and prepositions called functional words. They’re the opposite of ‘content’ words, the meaty stuff of nouns, verbs, adjectives. How can these tiny words matter? For starters, they’re social words. They help maintain conversation flow by indicated who or […]

Learn More April 21, 2023

Have You Been Selected?

Sometime last weekend, I think it was about 7:35 pm Saturday evening, as I worked my way through the week’s river of despairing news and its ever-flowing tributary of emails telling me why my immediate help –even $3 –would make the difference, my spirits suddenly lifted. Right there on that forlorn evening appeared an email […]

Learn More April 19, 2023