Award Winning Blog - Agitator

What’s Your Idea Ratio and Who’s Your Billy Blaze?

First off, what the hell’s an Idea Ratio? It’s the number of ideas required to produce a great one. What’s your guess on how many ideas are needed for a single, great one? Here’s a hint, it’s a lot. It’s somewhere on the order of 2,000 to 1. Good and bad ideas breed great ones. […]

Learn More February 15, 2023

Why Would Anyone Add 13% To Their Donation Amount?

The DonorVoice Team ran a very cool, smart test with one of our agency of record clients, Capital Area Food Bank (CAFB). I can be praiseworthy as I wasn’t directly involved (think that’s merely correlation…) Here were the guiding inputs. There are two separate, mental giving decisions Will I give, yes or no? If yes, […]

Learn More February 13, 2023

Do People Actually Protect Themselves From Mail?

I’ve got, like everyone, a habitual, auto-pilot process for managing all the mail I receive. And since I, like many a reader, am on a million and one seed lists and donate to charities I receive a #$@% ton of charity mail. Plus, my family has what seems a daily supply of last-mile delivery from […]

Learn More February 10, 2023

How Much Is Your Organization Like Twitter?

Fire sale. That’s how Twitter is touting their latest ad offer. It’s a familiar fire sale to Agitator readers and every fundraiser who’s been in the field for more than five minutes. And it’s uber familiar to every donor on the planet. A match. Spend $250k, get $250k of free ads. I often hear consultants […]

Learn More February 8, 2023

Discover Fresh Potential in the New Peer-to-Peer Landscape

Otis and Katrina have done it again! I’m speaking of fundraisers/authors Katrina VanHuss and Otis Fulton. Their just-released Social Fundraising: Mining the New Peer-to-Peer Landscape — a must-read encore to Dollar Dash, their breakthrough guide to tapping the true potential of Peer-to-Peer fundraising. The potential of Peer-to-Peer fundraising (let’s call it P2P for brevity’s sake although […]

Learn More February 6, 2023

Adopters as Sustainers? Calling All Cat and Dog Lovers.

It can be a dog eat dog world in fundraising these days. Costs going up, yields down. Everybody wants more sustainers but how? What if the best source in the animal welfare world is your adopter file? To find out more and hear about this significant source of sustainers and share in actual experiences join […]

Learn More February 3, 2023