Search Results for: survey

Social activism and creating a “movement” is hard work, made harder by a conflicting reality.  More extreme actions, often effective at gaining (media) attention and increasing pressure on organizations or institutions, are likely to reduce popular support. What constitutes ‘extreme’?  Is it in the eye of the beholder or context dependent?  Blocking highways may be […]

Jack Trout was a TV ad man who helped pioneer the brand positioning concept and famously quipped, “If your assignment is to change people’s minds, don’t accept the assignment.” Sage advice.  A huge study of TV effectiveness on changing people’s attitudes and beliefs about social issues found it’s a waste of time and money.  The […]

You can talk about donor experience but unless you’re regularly measuring it than that’s all it will ever be, talk. But what’s the return on investment?  Is it a just-believe thing?  Good and no, respectively.  These are experimental results comparing asking for feedback after a customer (donor) interaction versus not.  The “not” is likely your […]

Zero-party data is voluntarily, willingly shared by constituents.  First-party data is passively collected, it’s the footprint left from the interaction with your brand – website tracking data, open/click email data, donation data. First-party is more abundant but requires inference and assumption, zero-party is a much greater degree of knowing and understanding. There are three types […]

Online survey research companies build panels of millions of consumers willing to participate in periodic survey research. They are paid to do so but research shows they also do so out of goodwill. These panel companies are analogous to charities with major acquisition costs and retention issues galore.  Plus, these panel companies use email solicitations […]

Policymakers rely on academic economists to “follow the science” and objectively model out how X impacts Y.   For gosh sakes, they use formal modeling methodologies and other quantitative analysis, all peer reviewed.  In the larger political swamp surely these creatures are the more objective, non-partisan ones. Alas, no.  In novel research published in the Economic […]

Which is most/least risky to you?  Donating for the first time to a brand, You’ve never heard of Whose name you’ve heard before You know Answer: most, 2nd most, least.  Your only one path to growth comes from increasing the percentage of prospects that know you.  There is a huge chasm in likelihood to donate […]

My dog, like many dogs, instinctually turns around in circles before lying down.  These instincts predate centuries of domestication and have no modern day value.  And yet, it’s part of her unconscious routine. Humans have similar unconscious, evolutionary quirks and preferences.  For example we instinctively prefer curves over angles.  This could be rooted in the […]

Here at The Agitator, we don’t subscribe to the “we told you so” mindset. BUT…14 years ago we alerted readers to what looked like both an anatomical and fundraising failure on the part of too many nonprofits.  In June of 2010 our post Cashing in on The Chasm noted,  “ the much-vaunted “Fundraising Pyramid” too […]

Monday’s post cited a study that didn’t move the needle and sleuthed the problem to a water is wet finding; people are different and therefore, require different messaging to be effective. Here’s a soothing balm, a winning study that avoided this mistake. Researchers recruited participants with help from the local government to have their recycling […]