Search Results for: survey

Why create segments?  The only reason is you believe Different Strokes was something other than an early 80s sitcom. But what makes people different isn’t the question.  Some people like red hats, others blue; knowing that won’t help you raise more money. What are the different reasons people support your charity is closer to the […]

Are you a liberal?  Did you find yourself buying more from brands that took a political stand, especially during the Trump presidency? You’re not alone. Compensatory consumption theory says people buy as a way to compensate for psychological needs or deficits. In other words, if we feel like we’re lacking control or meaning in our […]

Jack Trout was a TV ad man who helped pioneer the concept of brand positioning .  He famously quipped, “If your assignment is to change people’s minds, don’t accept the assignment.” Seems he knew what he was talking about.  A huge study of TV effectiveness on changing people’s attitudes and beliefs about social issues found […]

Researchers asked separate groups of people how much they’d donate to save 2,000, 20,000 or 200,000 migrating birds drowning in an oil pond.   The mean responses are stunningly similar, $80, $78 and $88.  This underscores what is wonkily called “scope neglect” or the inability or unwillingness to factor in the size of the problem as part […]

I have a love/hate with meetings.  I love to hate them though I suspect meetings are a bit like capitalism, the worst option save all the others. We’ve tried and tried to re-invent the Monday morning staff meeting, a ritualistic practice guaranteed to be a waste of time for 90% at any given point. The […]

The polls got a relative drubbing in 2016 but their long-term win rate is off the charts.   One 2016 theory alive and well going into 2022 was polls suffered from response bias, the people willing to be polled had different candidate preference from those showing up to vote. More specifically, Republican voters were less willing […]

If my first giving experience was good, will I be more or less likely to give the 2nd time?  This needn’t be rhetorical as obvious as the answer may seem.  We routinely measure satisfaction with the giving experience and see a strong, causal link in the direction you’d expect – good is good, bad is […]

Blue wave?  Red wave?  Tsunami or mere ripple?  With only hours to go before Tuesday’s Mid-Term elections the outcome is anyone’s guess.  There are almost as many “answers” as there are pundits prognosticating. One of the major unknowns is the wild card labeled “the Youth Vote.”  I say “wild card” because of this group’s historically […]

I’m on record saying most research is garbage in, garbage out.  I’ve produced some of it over the years, giving me seasoned perspective.  And, at the time, I thought it was the greatest thing since sliced bread. The reason most research sucks is threefold, Poorly designed survey.  Survey design is a science. No analysis beyond […]

Back in July we posted What if Donors Could Give More Now and Pay Later? focused on the offering by a new financial tech company B Generous. In essence the B Generous approach to increasing the size of donor gifts is to offer financing of the total gift,  interest and fee free to the donor […]