Search Results for: survey
Is BLM Protester the Same as Covid Anti-Lockdown Protester?
Comparing BLM protesters to Anti-Lockdown protesters probably seems like comparing pagans and Christians or saying left is right and up is down. It’s far more common for those on the political right to characterize BLM as Antifa fascists promoting violence and those on the left describing Anti-Lockdown as ignorant, gun toting racists promoting violence. Violence […]
Are You Undermining Donor’s Sense of Control?
People give of time and treasure. We know this to be true. A factoid in support: Americans donate over $310 billion and volunteer 8.8 billion hours per year. If you take the median household income in the US (67k) and the average hours worked in a year you see that the hours given are worth […]
Don’t Ask if You Don’t Care About the Answers
Zero party data is the data that voluntarily comes from your donors. It’s their voice. You might say we built a company around the value of it. This data is proprietary, you don’t sell or trade it in the co-op mills taking in others’ mailing list laundry. You keep it to yourself and you use […]
The “Give” Decision is Different Than The “How Much” One
We are nothing if not laser focused on the “why” of giving. So much so that we know there are really two giving decisions, not one. No donor would ever report this in a focus group or a survey. These separate mental decisions are occuring subconsciously. Testing allows us to prove what’s going on and […]
“You Can’t Fix Stupid”
“You can’t fix stupid.” Ahhh, the sound of the exasperated fundraisers and consultants who’ve thrown up their hands after trying for the 5oth time to explain to a Board, a CEO, or a Client why that “brilliant insight” just won’t work. Sure, you can be a seasoned, proven and highly respected pro, but somehow you […]
Is Mass Fundraising Extinct?
For the past 10 years The Agitator has sought to put meat on the jargon-ridden bones of the Donor-Centric skeleton. That’s why we dwell so much on essential vertebrae of donor-centricity such as Donor Identity, Donor Psychology and Personality to name a few. Although this detail is essential in becoming truly donor-centric, it’s important to […]
Persuasion is an Uphill Battle
Jack Trout was a TV ad man who helped pioneer the concept of brand positioning who famously quipped, “If your assignment is to change people’s minds, don’t accept the assignment.” Seems he knew what he was talking about. A huge study of TV effectiveness on changing people’s attitudes and beliefs about social issues found it […]
The High Cost of Sacred Cows
Let’s make a wager. I’m betting there’s no more than one out of every 1,000 disease or health care nonprofits in the world with the guts or leadership to follow the process I’m about to outline. It’s donor-centric but also so very, very counterintuitive to what most organizations would—but should—do. I’m certain (sadly) that my […]
Does Your Lead Generation Attract the Best Donors?
Given the tsunami of petitions, surveys and other devices flooding both my postal and digital mailboxes it’s clear that more and more organizations are turning to lead generation as the first step in their donor acquisition programs. The question, of course, is just how well do these leads convert to good donors? And what steps […]
A Low Risk, High Reward Approach to Fundraising
In recent years we’ve tried to show how breakthroughs in research, particularly in behavioral science enable knowledgeable fundraisers to reap some mighty impressive rewards that come from a more in-depth understanding of “why” a particular donor gives (identity), why different messages are required for different donors (personality/psychological profiles) and how these elements are used in […]