Search Results for: survey
Please Take The Agitator Survey
We need your feedback! Earlier this month, The Agitator passed an exciting milestone … we signed up subscriber #1,000. And the pace of sign-ups (we're now at 1,070) and visits to our blog is quickening. As a group, our subs read almost 11,000 posts in the last thirty days. And, depending on which web analytics […]
Buyer’s Guide To Online Survey Vendors – Read by 10/16
Marketing Sherpa has done a superb review of vendors providing email/online surveying and polling services and tools. All levels of price, features and sophistication. Get it here, free, if you read by October 16. Tom
Building Relationships With Online Surveys
Email marketing vendor silverPOP offers this brief white paper on how to use survey tactics to enhance your email marketing efforts. These tactics can be profitably employed for nonprofit fundraising. The bottomline is that success at email marketing is all about relevance, relevance, relevance of messaging to the individual prospect. While pertinent data to drive […]
Know Versus Heard Of
Which is most/least risky to you? Donating for the first time to a brand, You’ve never heard of Whose name you’ve heard before You know Answer: most, 2nd most, least. Your only one path to growth comes from increasing the percentage of prospects that know you. There is a huge chasm in likelihood to donate […]
My Dog And Curvy Lines
My dog, like many dogs, instinctually turns around in circles before lying down. These instincts predate centuries of domestication and have no modern day value. And yet, it’s part of her unconscious routine. Humans have similar unconscious, evolutionary quirks and preferences. For example we instinctively prefer curves over angles. This could be rooted in the […]
Fat on the Ends, Skinny in the Middle
Here at The Agitator, we don’t subscribe to the “we told you so” mindset. BUT…14 years ago we alerted readers to what looked like both an anatomical and fundraising failure on the part of too many nonprofits. In June of 2010 our post Cashing in on The Chasm noted, “ the much-vaunted “Fundraising Pyramid” too […]
Taking Out The Trash
Monday’s post cited a study that didn’t move the needle and sleuthed the problem to a water is wet finding; people are different and therefore, require different messaging to be effective. Here’s a soothing balm, a winning study that avoided this mistake. Researchers recruited participants with help from the local government to have their recycling […]
Messaging Conundrum: When Global Efforts Meet Local Minds
An “A” for effort, a “C” for execution. That’s how I’d grade a global survey in 63 countries and 59,440 participants testing 11 behavioral science interventions to impact people’s views and actions on climate change. It’s a noble endeavor and they went beyond the usual WEIRD audience profile. The middling execution grade is because buried […]
From Ship Building to Ship Wrecking
Let’s face it, most fundraisers and the nonprofits they serve—along with virtually every other profession– are governed by motives beyond just the noble ones they claim. Nonprofits need to raise money to survive. Journalism is a business that needs to make money to survive. Political candidates need to raise money to campaign and win. Increasingly there […]
When is Less More?
Facebook is nothing if not obsessed with users using the app more frequently and for longer durations. App notifications are like crack for this hamster wheel and so the idea of sending fewer seems anathema. But this is exactly what their data science team did because user satisfaction surveys showed a preference for fewer notifications. […]